MIX 102.3’s Richie Wright moves from content director to new national role

There’s been another shake-up at Mix 102.3. Who’s been promoted to a newly created role and why?

Mix 102.3 breakfast duo Erin Phillips and Mark “Soda” Soderstrom

MIX 102.3’s Richie Wright has been moved on from his role as content director, but management is denying it has anything to do with rumours of tension between him and the station’s top-rating breakfast duo.

Wright had been in the role for Mix and Cruise 1323, which are both owned by ARN (Australian Radio Network).

He has returned from holidays to be promoted to a newly created position.

Richie Wright is now ARN’s national content operations manager

Mix 102.3 brekfast duo Erin Phillips and Mark “Soda” Soderstrom

Wright was named in rumours of an alleged rift with Mix 102.3 breakfast announcers Mark Soderstrom and Erin Phillips.

When asked if Wright’s new role had anything to do with the rumours a spoksperson for ARN gave a firm “no”.

Wright is now the national content operations manager. The appointment is a massive show of faith in Wright who was only appointed as ARN’s content director for Adelaide in October last year. The young gun, who will remain in Adelaide, will work closely with the network’s chief, Duncan Campbell, who is based in Sydney.

“Richie’s creative and operational skills will be perfect for his new national role to provide support for the content teams across all our platforms – radio, music and podcasts,” Cambpell said in an announcement.

Mix 102.3 and Cruise 1323 music director for the past decade, Jeff Burzacott, has taken over Wright’s role as content director for both stations.

Mix is Adelaide’s No1 station in the latest radio ratings results. Erin & Soda is the highest rating FM show in the crucial breakfast timeslot.