SA food icon Maggie Beer refutes claims of retirement to focus on new skincare range

South Australian food icon Maggie Beer has revealed she’s the latest victim of a “deeply concerning” fake news scam which involves dubious claims about her “retirement”.

Maggie Beer has revealed she’s the latest victim of a fake news scam which claims she is “retiring” to focus on a new skincare range.

South Australian food icon Maggie Beer has revealed she’s the latest victim of a fake news scam which claims she is “retiring” to focus on a new skincare range.

The beloved foodie says a “sneaky skincare advertisement” for a product called Alvera Tone is circulating online, falsely claiming to be endorsed by Maggie, and offering a free sample in exchange for credit card details.

“It continues to be deeply concerning that the fraudulent skincare scam using me as it’s endorser continues to circulate, and has recently been changed to say that I am retiring to focus on my skincare range,” she posted on social media.

“This is NOT true, it is a SCAM, DO NOT give any details to these people. Anyone who knows me knows that I would never endorse these products, please don’t fall for this insidious con.

“Please help stop this by sharing this message and report the scam if you have seen it.”

Maggie’s official website, maggiebeer.com.au, also carries the warning, telling fans to report the scam to the Australian Competition and Consumer Commission.

“Please don’t click on links or give any details to these people, they will take your money,” the website says.

Maggie sold her controlling stake in her Barossa Valley-based business, Maggie Beer Products, for $10 million in February.

Last year, Nine personalities Eddie McGuire and Deborah Knight were also targeted by online scams, using their likeness to rob fans of hard-earned cash.

A hoax article claimed Deborah had left the TV industry to market face cream, while Eddie was at the centre of a fabricated news story suggesting he had erectile dysfunction.