NewsBite

Myer issues weighty mandate to models and ambassadors ahead of show

DEPARTMENT store Myer has issued a mandate to all of its models and ambassadors ahead of this week’s hotly anticipated runway parade, to ensure they are all at a healthy weight when they take to the runway.

Jodi Anasta at The Darling Hotel, Pyrmont , Picture Craig Greenhill
Jodi Anasta at The Darling Hotel, Pyrmont , Picture Craig Greenhill

DEPARTMENT store Myer has issued a mandate to all of its models and ambassadors ahead of this week’s hotly anticipated runway parade, to ensure they are all at a healthy weight when they take to the runway.

One ambassador in question is understood to be waif-thin model Jodi Anasta, who has been ­spotted looking worryingly slender of late.

Myer ambassadors Rachael Finch, Jodi Gordon, Jen Hawkins and Kris Smith. Pic: Lucas Dawson
Myer ambassadors Rachael Finch, Jodi Gordon, Jen Hawkins and Kris Smith. Pic: Lucas Dawson

The Myer ambassador, who announced a “temporary separation” from NRL footballer Braith Anasta in December, will be one of the many A-listers who will walk the red carpet at Thursday’s Autumn/Winter runway parade, but insiders say Myer is concerned about her tiny frame.

Jodi Anasta at The Darling Hotel, Pyrmont , Picture Craig Greenhill
Jodi Anasta at The Darling Hotel, Pyrmont , Picture Craig Greenhill

“It’s common knowledge that people are concerned about Jodi’s current weight,” a source said.

“Her management is aware and has had a word with her.

“She is going through a tough time with her divorce ... some people eat when they are under stress,  some  people  don’t.”  

While Anasta has always been thin, the former Home and Away actress seems to have recently lost even more weight off her lithe frame, and designers are said to be concerned about how the 31-year-old will look in their wares on Thursday.

There were similar concerns last year for model Kate Peck, whose slender frame is said to have had Myer executives­ ­worried.

Anasta has spoken of her weight issues before, and claims it is simply her body shape.

“It’s disappointing when you eat healthily and exercise but then get criticised for it,’’ she said in a previous interview.

“I see girls in the industry who are much thinner than me but a photographer will get a shot of me at a strange angle and I’ll be called too thin.

“It’s awful because my family and all my friends, who see me stuffing my face, they read these things and it upsets them as well.”

Originally published as Myer issues weighty mandate to models and ambassadors ahead of show

Add your comment to this story

To join the conversation, please Don't have an account? Register

Join the conversation, you are commenting as Logout

Original URL: https://www.adelaidenow.com.au/entertainment/confidential/myer-issues-weighty-mandate-to-models-and-ambassadors-ahead-of-show/news-story/412049e654f20ea2ffdbe7791fbad04d