Model Bree McCann: Public craves realistic models and the label ‘plus size’ on the way out

Model Bree McCann sick of the plus size label, says it is on the way out with women demanding more realistic shapes on the catwalk and in advertising campaigns.

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Bree McCann has got a big problem with being labelled plus-size.

The 32-year-old model is making her mark on the fashion industry and believes distinguishing women by their size is quickly becoming a thing of the past.

“Plus-size as a label is so outdated,” McCann told The Daily Telegraph.

“It is just another silly way to label women. Unfortunately it is an industry term that was made up long ago. I just don’t really let it affect me. It is an industry term that is becoming increasingly more irrelevant.

“The industry has changed and society has changed so it is a term we will see used less and less as the years go on.”

Model Bree McCann pictured poolside at the InterContinental Sydney Double Bay. Picture Rohan Kelly

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Previously, “plus-size” was used to describe a model larger than standard model size eight to 10. Now, it is more acceptable to refer to a woman larger than a size 10 as a curve model.

McCann is a healthy size 12 to 14. “I am tall and I am bigger, and so I need a bigger size,” she said

“I am a model and I think people now know models can be different sizes and shapes and I think generally the population is becoming a lot more aware of that.”

“Women and men are asking for more relatable voices, especially in Australia … people want to buy from faces they can relate to,” Mr Hart said.

Bree McCann for Intimo’s SS ‘19 campaign.

Chelsea Bonner, who runs Bella Model Management, agreed major companies are increasingly hiring models that reflect real women.

“Brands are completely getting on board,” Ms Bonner said.

“We’ve still got a way to go but the fact that huge companies are being so inclusive and hiring models based on what is good for their brand and not what dress size they are is a massive step in the right direction.”.

Bree McCann pictured poolside at the InterContinental Sydney Double Bay. Picture Rohan Kelly

McCann at the Magnum’s Pleasure Pop-Up Store launch at Westfield last month. Picture: Damian Shaw

This statement is true for McCann, who is today being announced as Fossil’s first Australian ambassador.

“I spent a long time not really fitting in anywhere,” the Sunshine Coast beauty said.

“I was in between — too big for regular-size modelling and then a bit too small for the plus-size industry.

“I am tall and I am bigger and so I need a bigger size,” she said. “I am a model and I think people now know models can be different sizes and shapes and I think generally the population is becoming a lot more aware of that.”

Bree McCann sizzles in Intimo’s SS ‘19 campaign recently shot in Mexico.

Originally published as Model Bree McCann: Public craves realistic models and the label ‘plus size’ on the way out