Greatest Showman Hugh Jackman puts his best boot forward as new RM Williams ambassador

It takes an iconic Australian to sell an iconic Australian product — so Hollywood star Hugh Jackman is stepping up to become the ambassador for one of South Australia’s favourite brands.

Hugh Jackman will show off Adelaide-crafted RM Williams boots to the world as the iconic brand’s new global ambassador.

The Hollywood superstar quietly slipped into Adelaide this week to begin his new role, meeting 300 staff at the company’s Salisbury workshop.

Hugh Jackman announced as an ambassador for R.M. Williams’ boots. Source: RM Williams

“For me, RM Williams boots is synonymous with being Australian,” The Greatest Showman star said.

“It’s one of the most beloved brands in Australia. I wanted to have a pair of RM Williams boots ever since I was little … I wear them everywhere I go, they’re companions for life.

“It’s an honour to be a part of the RM Williams family.”

Jackman, who has previously invested in the SA-based company, will be the face of the new RM Williams global campaign, Undeniable Character, and will promote the boot maker’s classic Craftsman style worldwide.

“I love the ethos of the company, I love the family nature of the company, and I’m really proud to represent them around the world,” he said.

Meanwhile, Harry Potter star Daniel Radcliffe was spotted dining at the Adelaide Casino’s Madame Hanoi this week, posing for a photo with a fan.

Radcliffe will begin shooting his new movie, Escape from Pretoria, around SA next week.