FIVEaa’s David Penberthy and Will Goodings win breakfast
THE ABC is on the nose with Adelaide’s radio audience according to the latest ratings survey, losing listeners in every timeslot. So who reigns supreme now?
THE ABC is on the nose with Adelaide’s radio audience according to the latest ratings survey, losing listeners in every timeslot.
In the all-important breakfast session, Ali Clarke has lost her crown to FIVEaa duo, David Penberthy and Will Goodings.
The local ABC show dropped 2.1 market share points to 13.5 while its commercial rival on FIVEaa leapt ahead by 1.8 to 14.4, making them number one in the most important slot.
Mix 102.3’s Jodie Oddy and Mark Soderstrom lost 0.4, sitting at second place on 13.9.
FIVEaa made the most gains overall, moving up 1.4 points to 11.8, but are still well behind market leader Mix 102.3, who took a small 0.6 rise and remain dominant with 15.4 percentage points.
Mix’s networked show made a 2.6 gain in the evening slot to reach 14.3, equalling FIVEaa’s Jeremy Cordeaux who lost 1.8 points while the ABC’s evening show with Peter Goers also dropped by 2 points down to 9.9.