Sarah Jane Adams joins Big Brother Australia 2021 as full cast revealed
Model and social media star Sarah Jane Adams is set to become one of the standout contestants on Australia’s latest season of Big Brother.
Confidential
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A 66-year-old social media star who loathes what social media has become is to be one of the standout contestants on the new season of Big Brother Australia.
“Social media is appalling because it is not real,” Sarah Jane Adams told Confidential. “The reason I went in to the (Big Brother) house is because I want people to know who I really am. If they all hate me, that is fine because it is who I am. Social media if it is used correctly is a fantastic thing but unfortunately we are so far down this path, it is a terrible thing.”
Adams is an antique jewellery dealer and model, who is in demand with some of Australia’s top fashion brands because of her authenticity and unique style.
She has more than 200,000 Instagram followers alone and does not like to be referred to as an influencer.
Adams does not watch television and ironically, only recently bought a small TV — the first she has owned in more than 25 years – to watch the reality show when it premieres on Monday night.
She is one of 20 housemates set to compete for the series title and $250,000 cash prize money.
“I didn’t even know what MAFS is,” she said, having learnt of reality show Married At First Sight through fellow Big Brother housemate Mary Kalifatidis, mother of MAFS influencer Martha.
Big Brother, she explained, is a social experiment.
“I am completely bemused that all of this is happening because I am just a regular little weirdo,” she laughed. “I obviously want to represent older people, and women, people who are terrified of getting old. It is nothing to be terrified of if you have the right attitude.”
Adams, who goes by the nickname SJ, describes herself as a hustler.
“I am a hustler because all of my life I have only ever been self employed,” Adams, who moved to Australia from the UK in the 1980s and is mum to adult twin daughters, explained. “I have bought and sold stuff and that has been a hustle.”
On Monday, the full Big Brother cast was revealed.
Reinvigorated with a new format last year, the new series will launch next week with the motley crue of 20 contestants unveiled.
Host Sonia Kruger said the “housemates are like no other group I’ve ever seen”.
“They come from completely different backgrounds, occupations and skill sets,” she said. “From a casting perspective it’s a fantastic mix of personalities and players.”
Deejay and social media star Flex Mami (Lillian Ahenkan) is in the mix, as is fashionista Sarah Jane Adams and AFLW recruit Jess Trend and basketball player Marley Biyendolo.
There’s a shock connection to rival reality show Married At First Sight too with Mary Kalifatitis in the cast. Kalifatidis is the mother of former MAFS contestant, Martha.
“It is time for me to shine and do something for Mary, and see what I was capable ofout of my comfort zone,” Kalifatidis said. “I’ve always been in a comfort zone and now I’m about to fall out of a plane with no parachute and I don’t know where I will land. My feelings are I might fall on my face or I might fall on my feet. Yes, I’m 55, but there is so much to learn.”
Of the cast, Kruger added: “To get to the end of the game, housemates need the ability to read a room quickly and adapt. They have to be able to keep secrets and yet appear to be open and honest. They need to play all sides and somehow remain Switzerland. In short, they need to have all the attributes of a politician.”
Here, Confidential takes a look at who viewers will see in the Big Brother house when the season launches Monday, April 26 at 7.30pm on Seven.
Ari Kimber, 22, NSW
Master manipulator Ari is a highly intelligent and extremely ambitious student from Sydney’s
Eastern Suburbs.
Carlos Munoz, 39, WA
Hailing from Colombia, international teacher Carlos has a lust for life that is unrivalled.
Charlotte Hall, 24, QLD
Sassy, single stylist Charlotte is not afraid to be seen or heard, in fact she thrives on it.
Christina Podolyan, 22, VIC
Melbourne flight attendant Christina is looking forward to takeoff in the Big Brother house.
Christopher Wayne, 37, QLD
Brisbane magician Christopher is used to baring all but he’s still got some tricks up his sleeve.
Daniel Hayes, 48, VIC
Geelong real estate mogul Daniel is pathologically driven to succeed.
Jess Trend, 29, VIC
Fremantle Dockers AFLW recruit Jess is equal parts competitive and bubbly.
Katie Williams, 27, NSW
Influential trainer and podcaster Katie likes making people feel good.
Lillian Ahenkan, 26, NSW
Lillian, aka Flex Mami’s life is one big social game and now she’s keen to take on the biggest social experiment of them all.
Marley Biyendolo, 26, VIC
This basketball star with a big smile and big heart is shooting for a slam dunk in Big Brother’s game.
Mary Kalifatidis, 56, VIC
After raising three children, including Married At First Sight alumni Martha Kalifatidis, stay-at-home mum Mary has decided it’s her time to shine.
Max Beattie, 29, QLD
Everything is a competition to Gold Coast Ironman Max and he’s coming into Big Brother to win.
Melissa McGorman, 33, SA
Outback mum Melissa is putting everything on the line to save her family farm.
Michael Brown, 29, WA
He might present as happy-go-lucky, but Perth marketing consultant Michael is a smiling assassin.
Mitchell Spencer, 26, QLD
Chatty nature lover Mitchell has some surprising obsessions.
Nicholas Benton, 29, SA
Nicholas is a colour blind house painter from Adelaide who might just be the most laid-back guy in Australia. He may be familiar to sports lovers as a former South Australian fast bowling cricketer.
Renata Bubeniene, 45, SA
Renata is a cool, no-nonsense mum who lives by brutal honesty and expects the same in return.
Sarah Jane Adams, 66, NSW
Sarah Jane is an entrepreneur, author and style icon based in Sydney’s inner west.
Sid Pattni, 34, WA
Overachieving creative genius Sid is a man of many talents.
Tilly Whitfield, 21, NSW
Blonde bombshell Tilly is smarter than she looks, literally.
Originally published as Sarah Jane Adams joins Big Brother Australia 2021 as full cast revealed
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