Multi-coloured sign display turned on for the first time at iconic RAA building

Adelaide’s skyline won’t ever look the same again as one of the state’s largest companies officially put its stamp on one of the city’s biggest buildings.

Adelaide’s most iconic building has lit up the city’s skyline with a eye-catching multi-coloured display powered by green energy.

The state’s largest member-based organisation, the RAA, is behind the light display, which adorns the former Santos and Westpac building at 91 King William St.

It features three locally built signs that are lit up by 6,000 of the latest and most efficient multi-coloured LEDs, which were switched on for the first time on Tuesday night.

Colourful new RAA signage on top of the former State Bank and Westpac building in the city. Picture: Brenton Edwards

Chief marketing officer Michael Healy said the decision to ensure the RAA sign was powered by renewable, green energy was indicative of the organisation’s commitment to sustainability.

“The new RAA signs are dynamic - able to change colour to promote and raise awareness for important causes – and just as importantly, they’ll be powered by green energy,” Mr Healy said.

“As an organisation we’re making a concerted effort to reduce emissions and move towards a more sustainable, green future.

Mr Healy said the completion of the RAA Place signage represented another milestone as the organisation continues to grow

“We’re growing our offerings for members in exciting areas like travel, home, solar and energy and the electric vehicle sector,” Mr Healy said.

Damian Sargent, RAA senior manager property, Rosa Johnston, RAA senior manager brand and sponsorships, and Ian Widdop, director of sign manufacturers Ecept in front of colourful new RAA signage on top of the former State Bank and Westpac building in the city. Picture: Brenton Edwards

“This has helped our membership base eclipse 800,000 South Australians and our workforce continues to grow as well – which is now more than 1,200 strong.”

The signs have the ability to change colours, with the RAA set to capitalise on that feature for this week’s Showdown between the Power and the Crows.

The signs were built and installed by Ecept, an award-winning and proud South Australian business.