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Barossa Valley winery Rolf Binder for sale with a price tag of about $25m

A premium family-owned winery in the Barossa Valley, including more than 100 hectares of vineyards and a cellar door, is up for sale with an estimated price tag of $25m.

Rolf Binder winery owners Christa Deans and her brother Rolf Binder. Picture supplied.
Rolf Binder winery owners Christa Deans and her brother Rolf Binder. Picture supplied.

Barossa Valley-based premium winery Rolf Binder has been offered for sale by the family that has owned the business for more than 65 years.

The winery, which includes more than 100 hectares of vineyards and a cellar door, is up for sale with an estimated price tag of $25m.

Rolf Binder and his sister Christa Deans currently own the business, which their parents started in 1955.

In addition to the Rolf Binder brand, the sale also includes the JJ Hahn and Magpie Estate brands.

“The time was right to lay the foundations for the business’s next stage of growth,” Mr Binder said.

“This is an exciting opportunity for a buyer to take a significant stake in Australia’s premier wine region.

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“We have worked hard to develop the business to what it is today. The time is now right to hand over the baton and watch the business fulfil its potential.”

Mr Binder said he was looking for an outright sale or a partnership arrangement.

Both owners are also open to staying on in the short to medium term as winemakers to assist with the business transition.

“Wine Australia data shows domestic wine sales increased 6.1 per cent in the past year, despite COVID-19.

“Internationally we’ve seen 3 per cent sales growth while average prices have jumped 16

per cent,” Mr Binder said.

“We feel the business is well-positioned to capitalise on existing trends and emerging opportunities.”

China launches probe into Australian wine

However, the sale comes as the wine industry braces for the impact of two separate investigations into the sector by China announced last month.

Winemakers fear China’s anti-dumping probe could slap a 200 per cent import tax.

Separately, China’s Ministry of Commerce has launched a second 12-month inquiry to look at whether Australian winemakers receive government subsidies, which could increase import taxes further.

South Australia would be hit the hardest, with 43 per cent or $814 million of its wine exports going to China and as the nation’s biggest wine export state.

The sale of Rolf Binder is being managed by Mark Balnaves and Marc Allgrove from Evans + Ayers, with expressions of interest closing next month.

Wine industry sources estimated the winery would attract offers of around $25m.

Rolf Binder’s well-known wines include its signature Hanisch Shiraz and ‘The Malcolm’ Shiraz.

Last week, Accolade Wines snapped up premium Coonawarra winery Katnook Estate from the Wingara Wine Group.

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Original URL: https://www.adelaidenow.com.au/business/barossa-valley-winery-rolf-binder-for-sale-with-a-price-tag-of-about-25m/news-story/2f8cf5078f72309a951e2d1e4df32ef7