Today, we are coming to you from Beef Australia in Rockhampton, where upwards of 100,000 people are expected to gather this to celebrate the best of the beef industry. You can’t go far without running into a dignitary or 20, and on today’s episode we are going to hear from leading industry players such as Australian Meat Industry Council chief executive Patrick Hutchinson, Rabobank US senior beef analyst Lance Zimmerman, Cattle Australia director David Foote, and Nutrien Ag Solutions boss Kelly Freeman.