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No more Prime Possum? Seven is planning a rebrand of its regional television network.

Goodbye, Prime Possum? Seven eyes brand changes ahead of Commonwealth Games

Generations of regional Australians might recall being told to go to bed by cartoon figures such as Prime Possum, but with Seven set to drop the Prime name, his future might in doubt.

  • Zoe Samios

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Seven chief executive James Warburton said deal was a “game changer”.

Seven completes Prime deal as executives exit

Prime Media Group’s chief executive leaves as the newly combined group looks forward to a brighter new future.

  • Sarah Danckert
Seven chairman Kerry Stokes and CEO James Warburton. Warburton wanted to do the Prime deal from the moment he walked into the offices in 2019.

Behind the two-year battle of the billionaires for Prime Media

Three billionaires, a high-profile real estate mogul and one of media’s most ambitious executives have spent two years fighting over a regional broadcaster.

  • Zoe Samios
ACM boss Antony Catalano has bought more shares in Prime.

Antony Catalano increases stake in Prime Media, again

The real estate entrepreneur has bought more shares in Prime Media with his business partner, signalling the pair hasn’t given up on a potential takeover.

  • Zoe Samios
TV networks will have to wait until at least Wednesday to get the last week's ratings.

‘Destined for market failure’: Regional TV’s dire warning

In a letter to Communications Minister Paul Fletcher in March last year, the three regional TV bosses warned that some services, including news and current affairs, could soon be turned off. After that, they said they could experience complete market failure.

  • Anne Hyland
ACCC chairman Rod Sims said the regional televion networks had not discussed a three-way a merger with the regulator.

‘We have no levers left to pull’: Regional TV’s bid to save itself

Private correspondence between regional TV executives and the federal government reveal the financial struggles of an industry, which are yet far from over.

  • Anne Hyland
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Billionaire Bruce Gordon’s multiple investments across the media landscape means he has a seat at the table if consolidation occurs in the regional media sector.

The secret plan to merge regional TV

How three struggling regional TV networks pitched a proposal to government to join forces and drastically reduce their costs.

  • Anne Hyland
ACM boss Antony Catalano has bought more shares in Prime.

Antony Catalano grabs controlling stake in Prime Media Group

Former Domain boss Antony Catalano has struck a deal with WIN Corp billionaire Bruce Gordon to boost his stake in Prime Media, in a move that may resolve a stand-off over the regional television group.

  • Zoe Samios
Greg Hywood.

Former Fairfax chief Greg Hywood named new Free TV chair

Former Fairfax Media boss Greg Hywood has returned to the industry - this time in television.

  • Zoe Samios
Ray Martin will be the face of a new campaign seeking reform of rules governing regional media.

Ray Martin to front regional media lobbying effort

Regional media companies have come together for a second time to push for changes to media law.

  • Zoe Samios

Original URL: https://www.watoday.com.au/topic/prt-18b