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Gen Z

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Gen Z workers are being hailed as creative and ambitious.

Gen Z are quitting jobs with fanfare. They’re making a big mistake

In this evolving world of work, one thing hasn’t changed: how you leave a job still matters.

  • Roxanne Calder

Latest

Jeremy and Danielle.

From matchmakers to coaches: Why more singles are investing big in happily ever after

The world of elite dating agencies is in the spotlight thanks to Celine Song’s upcoming film, Materialists.

  • Lauren Ironmonger
Workplace bullying may include belittling the target and often includes a power imbalance.

Younger workers are ditching toxic workplaces. You can too

Millennials and members of Gen Z, are less willing to endure bullying behaviour from colleagues.

  • Cathy Bussewitz
Digital wars between generations are exhausting.

As a Millennial, I’ve worn Gen Z’s jibes with a smile. But this goes too far

From being “cheugy” to our daggy socks, even the colour green is no longer safe. At this point, it’s starting to feel as old as me, and it’s getting just as tired.

  • Emily McGrorey
Kmart is changing its store format to lure younger customers in and get shoppers to spend more.

Inside Kmart’s new store layout designed to get Gen Z to spend more

Driving up social media engagement with Gen Z is part of Kmart managing director Aleks Spaseska’s goal of doubling sales to $22 billion.

  • Jessica Yun
The Matrix

Why Gen X is the real loser generation

Don’t cry for millennials or Gen Z. Save your pity for those in their 50s.

  • The Economist
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Jessica Read started her online second-hand clothing business in 2019.

Jessica’s closet was overflowing with clothes. She’s turned it into a booming store for Gen Z  

Buying pre-loved goods has never been easier, thanks to the power of the internet.

  • Gemma Grant
TikTok videos by (from left) Liberals, Greens and Labor.

The TikTok generation swiped left on Peter Dutton this election

Younger voters dominated the electoral roll, but the Liberals couldn’t find them.

  • Erinn Swan

The climate won’t change for the Liberals without more women and fewer oldies

The Liberal Party is the Holden Commodore of politics. And it’s not roadworthy.

  • Ross Gittins
Millennials and Gen Z make up more than 40 per cent of the national vote –  outnumbering Baby Boomers for the first time.

Young people will decide the next PM – and the winner is already clear

Gen Z and Millennials are increasingly turning their backs on the major parties.

  • Millie Muroi

Original URL: https://www.watoday.com.au/topic/generation-z-hpw