Adore Beauty
Once was adored: What went wrong with Adore Beauty
Adore Beauty entered the ASX in late 2020 with a market capitalisation of $650 million, enticing more women to invest for the first time. Now the gloss has worn off.
- Sarah Danckert
Latest
Consumers go DIY as beauty costs get ugly
Just as inflation has affected grocery bills and insurance costs, it has also increased the price of beauty services, driving more people to do it themselves.
- Rachel Clun
- Analysis
- The Long and Short of It
Shoppers love its free Tim Tams, but can Adore Beauty weather the storm?
What started with a $12,000 loan is now a business worth close to $100 million, but this home-grown beauty retailer has had a challenging few years.
- Emma Koehn
- Updated
- Earnings season
Kogan puts $24 million loss behind it as shoppers hunt value
The e-commerce marketplace has been forced to make steep price cuts and sell some products at a loss as the COVID rush wears off.
- Emma Koehn
- CBD
- Sydney
ANU whizz kids’ crypto platform a favourite of cyber criminals
The ANU loved its crypto bros. Russian hackers loved them too ... for different reasons.
- Kishor Napier-Raman and Rachel Eddie
‘Hits just keep coming’: Inflation fears could spark retail meltdown
As interest rates rise and inflation bites, Aussie retailers are being warned they will soon face the toughest conditions in more than a decade.
- Emma Koehn and Jessica Yun
Retail bosses snap up cheap company shares after volatile earnings season
Executives and directors at companies such as Harvey Norman, Temple & Webster and Bega Cheese have topped up their shareholdings after a rocky earnings season, which has sent down share prices.
- Dominic Powell
Adore Beauty founder turns ‘defacto godmother’ for startup hopefuls
Adore Beauty founder Kate Morris is taking on a new role after the successful listing of the online beauty retailer last year, that of a startup investor.
- Cara Waters
Adore Beauty boss sets sights on the other half of the market
The online beauty seller’s chief executive Tennealle O’Shannessy wants more male shoppers clicking as the company looks to expand its customer base.
- Dominic Powell
Adore Beauty banks on ‘lipstick effect’ to keep customers coming back
Adore Beauty is confident the ‘lipstick effect’ of consumers spending more on luxury treats during times of hardship will continue to lift sales.
- Dominic Powell
Original URL: https://www.watoday.com.au/topic/adore-beauty-1nmg