Larry Emdur gets fellow Gold Logie nominees tattooed on his bum

Logie winner Larry Emdur proved he is a man of his word on Monday by getting the initials of his fellow nominees tattooed on his buttocks live on-air.

After winning the Gold Logie for most popular performer on television at the 64th TV Week Logies on Sunday, The Morning Show co-host remembered a public statement he’d made, telling the crowd he was so sure he would not win that he promised to have “all the nominees’ initials tattooed on my arse live tomorrow morning”.

Larry Edmur promised he would get the initials of his fellow nominees tattooed onto his backside if he won the Gold Logie. To Kylie Gillies’ delight, he actually followed through with it.Credit: Getty Images

Those who missed out on the night’s most prestigious award were last year’s winner Sonia Kruger, Andy Lee, Julia Morris, Robert Irwin, Tony Armstrong and Asher Keddie.

About 10.30am on Monday, live on air, Emdur nervously approached a Bondi Ink tattoo artist, who had been invited onto Seven’s morning talk show, to begin the inking.

To the sound of the drumming needle, Emdur explained the design: “It will be a little Logie [trophy] holding the TV. Within that small TV will be the initials of the other wonderful nominees who were up for a Gold Logie last night.”

Other than a few winces and brief pauses, the media personality took it on the chin, remaining settled on the tattoo table while co-host Gillies took photos of his buttocks with her phone before eventually continuing the show.

“You’ve never had so many people looking at your bottom,” Gillies quipped, as three people with cameras snapped shots of the action.

And in typical Emdur fashion, he cracked (pun not intended) multiple jokes with the tattoo artist, including asking where his thumb had gone, and whether the tattoo was “regulation distance from [his] crack”.

“Is this what it is like being in those rooms in Border Security?” Emdur joked.

After just under an hour on the table, Seven revealed the finished product: a simple black outline of the Logie statuette with barely decipherable nominee initials etched into the small television. Upon seeing it for the first time, Emdur expressed no regret.

Larry Edmur’s new Logie tattoo in all its glory.Credit: Seven/The Morning Show

“I love this tattoo, this for me will remind me forever of a beautiful, very special night,” he said.

Emdur, who describes himself as “television’s most axed man”, has been co-host of Seven’s The Morning Show for the past 17 years, as well as the host of game show The Chase for the past three. He has been in the media business for over 40 years, having started as a copy boy at The Sydney Morning Herald at the age of just 15.

“I love this business so much. I love being in TV, I love being on TV and I’ve never done anything else, and I’ve never wanted to do anything else,” he said during his acceptance speech on Sunday.

Emdur also took home the Bert Newton award for most popular presenter for The Chase Australia and The Morning Show.

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