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Elf on the Shelf co-founder reveals where the idea came from

Elf on the Shelf co-founder shares where the idea came from and her tips for creating more Christmas magic.

Updated December 9, 2025 — 7:25am,first published December 9, 2025 — 7:21am

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Original URL: https://www.watoday.com.au/lifestyle/elf-on-the-shelf-co-founder-reveals-where-the-idea-came-from-20251209-p5nm3m.html