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Small business smarter: how to 
launch your big idea
Series

Small business smarter: how to launch your big idea

Expert advice on turning your dream into a reality, from identifying growth sectors to how much you might need to invest.

8 stories

In partnership with Google Workspace

MoveActive socks in action.

The right moves: How Melissa turned exercise into profits

Meet the businesswoman whose product is indispensable to Pilates enthusiasts everywhere.

  • by Emma Koehn
Make or break: The cost-of-living survival guide for small business

Make or break: The cost-of-living survival guide for small business

Starting a business in the middle of a cost of living crisis may seem like a foolish thing to do, but some simple rules can make all the difference.

  • by Emma Koehn
The rising costs of dating apps are turning users off.

How much cash do you really need to launch a business?

Getting an ABN and setting up your website are cheap first steps - but there are plenty of costs that come after.

  • by Emma Koehn
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Jacinta Evans and Alicia Gordon founders of The Little Potion Co.

These sisters started their magic company with a $1000 investment. It now turns over millions

Sisters Jacinta Evans and Alicia Gordon struggled to find potion-making activity kits for their families. So they started their own company.

  • by Emma Koehn
Younger consumers are willing to pay more for ethically produced products than their older counterparts.

Why a great idea doesn’t guarantee business success

Solution-focused, purpose-driven and AI-enabled – successful small business owners should heed the lessons of these growth sectors.

  • by Emma Koehn
Are you up to running a small business?

Are you up to running a small business?

In the first of a six-part series, founders share the emotional and tactical strengths you need to secure the long-term growth of your business.

  • by Emma Koehn
The federal budget measures to deliver cost relief to small businesses come as insolvencies reached a record high in March.

Small businesses get cost relief amid renewables push

The budget includes tax incentives for critical minerals and green hydrogen, and cost relief for small businesses, including an energy rebate and an extension of the instant asset write-off scheme.

  • by Millie Muroi
Greasy Zoes owner Zoe Birch: “If you want to make a million dollars, opening an eight-seat restaurant isn’t the way to go.”

Just six seats a night: What’s driving the teeny-weeny restaurant trend?

As many restaurants consolidate or die, a charming trend is emerging: eateries that serve only four, six, eight people at a time.

  • by Dani Valent

Original URL: https://www.watoday.com.au/business/small-business/small-business-smarter-how-to-launch-your-big-idea-20240826-p5k5e3.html