Although the 2014 Ice Bucket Challenge supported a great cause, raising over $220 million globally for ALS research, and was generally considered safe for most participants, it also helped popularise the viral ‘challenge’ format on social media, combining nomination-based participation (tagging your friends to partake) and celebrity appeal. Donald Trump pictured on top of the Trump tower: YouTube
Dark secret behind this ‘harmless’ smile
This is the face of one of the most dangerous developments of the past decade - bone-headed behaviour that led to countless injuries and even death.
Carly Wright
May 17, 2025 - 5:20AM