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New battleground for car makers

New battleground for car makers

Car brands are no longer trying to draw in buyers with just safety equipment or a beefy engine. The new battleground is hidden where most will never think to look.

Luxury
Photo of the 2020 Genesis GV80 (overseas model shown)

Car maker’s $100,000 gamble

Up and coming luxury brand has a huge task ahead of it to lure customers away from the German car makers. And one all important question will decide its fate.

Original URL: https://www.themercury.com.au/technology/innovation/page/196