American automaker takes bold step into future of luxury automotive design
Autonomous driving, mood adaptor, biometrics and virtual reality - a glimpse into the future of all electric luxury performance.
Technology
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Australia-bound car maker Cadillac has unveiled its vision for the prestige car of the future.
It is a breathtaking vision of what the future holds for all-electric performance.
Global Cadillac Design executive director Bryan Nesbitt says the Opulent Velocity concept is a forward-looking vision of what Cadillac’s V-Series could become, marrying advanced technology with the brand’s signature emphasis on luxury and performance.
“It’s the future vision of luxury performance, incorporating Cadillac’s leadership in hands-free driving capabilities, electrification and performance excellence,” he says.
A sleek low-slung silhouette and self-opening butterfly doors make a statement even before the car begins to move.
Inside, the cabin exudes elevated luxury but in a simple, clean and uncluttered design.
The dash and middle console appears suspended within space, adding to the vehicle’s futuristic design.
Cadillac Branded Advanced Design Manager, Magalie Debellis, said the interior was designed to seamlessly guide you from the front to the rear.
“Everything’s meant to feel like it’s light and seamless,” she said.
The next-generation technology into the Opulent Velocity is incredible, it has a fully digital cockpit, a 3D information-enabled wide-screen display, and secondary screen features on the racing inspired Y-shaped steering wheel.
The entire cabin features a deep Selene Blue hue, with the interior trim fashioned using 3D printing.
The Opulent Velocity, as the name would suggest, offers two unique driving experiences, named “Opulent” and “Velocity”, designed to cater to different aspects of the luxury electric vehicle experience.
The “Opulent” experience offers luxury and relaxation with a combination of mood lighting, scent, sound and seat massaging.
It also offers the ultimate super cruise function - fully autonomous driving with retracted wheels and pedals.
Occupants can spend time reading, relaxing, talking or watching content on the giant screen.
Meanwhile, the vehicle’s on-board biometric sensors monitor passengers’ wellbeing and current ambient conditions to suit their mood.
On the other hand, the “Velocity” experience caters to those who crave the exhilaration of high-performance driving.
With a simple touch of the multifunctional controller, the Opulent Velocity transforms from a fully autonomous vehicle into a hypercar ready to hit the track.
A unique “Ghost Car” function on the augmented reality heads-up display allows drivers to improve their lap times by following a virtual guide, while also competing against others on designated tracks.
In a time where the boundaries of automotive design and technology are constantly redefined, the Opulent Velocity concept stands as an example of innovation, luxury, and performance.
Originally published as American automaker takes bold step into future of luxury automotive design
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