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Paris Confidential: 2024 Olympics dubbed ‘glamour games’ as fashion captial splashes out

The Olympics isn’t just about sport... especially when you’re in Paris. To mark a century since the Games last came to the French captial, the third annual Vogue World celebrated everything fashion, pop culture and sport.

Olympic flame arrives in Paris ahead of the Games

To mark a century since the Olympics last came to Paris, the French capital hosted the third annual Vogue World, a one-off celebration of fashion, pop culture and sport.

The event celebrated the unique intersection of sport and fashion highlighting why Paris is shaping up as the glamour Games.

Taking over the historic Place Vendome in the first arrondissement, Vogue World was hosted by Cara Delevingne, and included A-list fashion and sporting talent in the performances.

Alongside a host of models – including recent Vogue Australia cover star Angelina Kendall – the event starred FKA Twigs, chart-topping pop star Sabrina Carpente and Katy Perry, who stormed the cobblestones in a naked geometric archival Luar dress from the 1980s.

French NBA phenomenon Victor Wembanyama, the 7-foot-4 No.1 draft pick for the San Antonio Spurs also featured on the Vogue World runway.

Anna Wintour attends Vogue World. Picture: Getty Images
Anna Wintour attends Vogue World. Picture: Getty Images
Serena Williams walks the runway. Picture: Getty Images
Serena Williams walks the runway. Picture: Getty Images

The ultimate show-stopping moment came when Kendall Jenner and Gigi Hadid - both riders and horse girls since childhood - crossed the iconic Place Vendome on horseback wearing Hermes autumn/winter ’24/’25 .

Cameos were also made by sporting legends who all won gold medals on the Olympic stage including Venus and Serena Williams, and French sprinter Marie-Jose Perec.

The French men’s and women’s football teams were also present, while the likes of Maria Sharapova and Olympic snowboard champion Chloe Kim were happy to enjoy festivities from the front row.

Kendall Jenner and Gigi Hadid rode the runway during Vogue World. Picture: Getty Images
Kendall Jenner and Gigi Hadid rode the runway during Vogue World. Picture: Getty Images

French luxury brands including Louis Vuitton, Dior, Tiffany & Co and more have partnered with an Olympic Games to deliver that French savoir-faire throughout key moments of the event.

In a show of what is to come, Vogue World was also attended by the ultimate multi-hyphenate Pharrell Williams, who is the men’s creative director for Louis Vuitton and was seated next to Vogue editor-in-chief Anna Wintour.

Only in Paris will the worlds of fashion, pop culture and sport come together on such an epic scale.

Even fashion is embracing the Games: Picture: Getty Images
Even fashion is embracing the Games: Picture: Getty Images
LeBron James is a Louis Vuitton brand ambassador.
LeBron James is a Louis Vuitton brand ambassador.

Originally published as Paris Confidential: 2024 Olympics dubbed ‘glamour games’ as fashion captial splashes out

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Original URL: https://www.themercury.com.au/sport/olympics/confidential/paris-confidential-2024-olympics-dubbed-glamour-games-as-fashion-captial-splashes-out/news-story/91f3af992e84b8470cee6325c822ce74