NFL pushing hard for a Taylor Swift halftime show for Super Bowl 59
Taylor Swift pandemonium completely took over the Super Bowl and rumours suggest it’s about to reach a new level of craziness.
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Taylor Swift is being lined up for a blockbuster Super Bowl Halftime Show performance next year – and could help generate a $2 billion NFL windfall.
The U.S. Sun revealed how the superstar singer rejected a late push for her to wow the crowds in Las Vegas earlier this month as boyfriend Travis Kelce’s Kansas City Chiefs dramatically beat the San Francisco 49ers.
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Taylor just wanted to enjoy the game after making a mad dash from Japan, where she was on her Eras Tour, to Sin City.
But NFL chiefs are making early arrangements ahead of the 2025 Super Bowl in New Orleans – and the money men are already licking their lips.
Two NFL business insiders believe having the Cruel Summer star perform at the Caesars Superdome could make it the most watched of all time.
One of the sources, an external business consultant for the NFL, says influential figures within the organisation are desperate to get Taylor to perform and have begun trying to make it happen.
He emphasised that Taylor’s mere presence at Allegiant Stadium ensured record viewing figures, with a whopping 123 million tuning in.
NFL Commissioner Roger Goodell recognises Taylor’s ability to attract non-football fans and a younger demographic, with the possible increase in advertising revenue particularly intriguing.
“The ads could reach a cost of $13 million (AUD) each, an increase of $1.5 million, or more,” said the source.
“This year, it has been estimated that her presence helped generate a lot of money, estimated between $1-1.1 billion. If she is the main artist of next year’s halftime show, it’s expected to generate more than $2-2.3 billion.”
Another insider speculates that if Taylor does perform and the Chiefs make it for a third successive year “it will be the biggest sports event ever broadcasted in America” and could see the viewing figures reach a record-breaking 140 million.
Hardcore NFL fans may squirm every time the camera pans to the Anti-Hero sensation, but her effect on the League’s popularity cannot be discounted.
“Taylor’s relationship with Travis is probably the best gift ever made to the NFL,” a source who works as a business consultant for the NFL said with a smile.
“It’s a huge win-win for the league, and for them.”
The number of young girls taking in the action has increased dramatically, according to the insiders, while The U.S. Sun has previously reported sales of Kansas City and Travis merchandise have skyrocketed since the power couple became an item.
“The story was perfect this year,” the source noted. “And next year, it could be even better. If the planets align, and Taylor and Travis are both there again, the money made would break every record.”
This article originally appeared on The Sun and was reproduced with permission.
Originally published as NFL pushing hard for a Taylor Swift halftime show for Super Bowl 59
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