Pies dominate September as Tasmanian Bakeries steps up on national football stage

As football finals hit full tilt across the country, a Tasmanian bakery has dramatically stepped up production to satisfy national demand for its product.

LR Taylah Courtney, Kaybert Lumbania, Darren McHenry, have been busy baking pies ! Picture : Mireille Merlet

Spring and footy finals go together like a pie and sauce.

At Tasmanian Bakeries in Hobart, staff have been limbering up all September to fill a monthly order of 5 million National Pies for ravenous football fans across the country.

Chief executive Geraldine Tebbutt said her team was putting in a four-quarter effort to help the Tasmanian product punch above its weight on the national stage.

“This month we’ve got extra staff on, extra casual shifts, and people working overtime,” Ms Tebbutt said.

“We’ve had truck after truck come in to take our pies away for delivery. It’s awesome and the bakery thrives on it. 

“We plan extensively for this, but I do have to hand it to our head of bakery operations.

“It’s a super busy time here, but also a lot of fun.”

While Tasmania has always been the home market for the 80-year-old business, mainlanders have also developed a taste for its piping-hot wares.

Footy-loving Victorians are increasing reaching for a National Pie at half-time, while the Tasmanian pastry has also made inroads into Queensland, West Australian, and the Northern Territory markets.

And soon, Tasmanian Bakeries products will also be available through Muffin Break outlets across the country.

But for now, the team is solely focused on September and baking until the final siren’s gone.

“We’ve really taken the very best of Tasmania, and taken our game to the mainland who love it,” Ms Tebbutt said.

“We let our product do the talking, and we are super proud of the quality of what we offer.

“And every single person here is part of our success.”