Charlie Sheen’s video endorsement of Hobart pizza chain Pizzarazzi
A southern Tasmanian pizza chain has won a new celebrity endorsement in a video that is going viral on the franchise’s Facebook page.
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SOUTHERN Tasmanian pizza chain Pizzarazzi has won a new celebrity fan.
In a video posted the franchise’s Facebook page on Monday, former Two and a Half Men star Charlie Sheen said he hated the paparazzi but loved Pizzarazzi.
Pizzarazzi franchises director Aziz Elali said he approached Sheen about a week ago, but wasn’t too hopeful of getting him on board because of his strict no promotional policy.
“I wrote the script he read out and he really took to the script,” Mr Elali said.
“He said he was happy to take it on.”
Sheen was paid for doing the video.
“You all probably know how much I hate the paparazzi because every time you think you might have just gotten away with something, ‘boom’, there they are,” Sheen said.
“What you don’t know is how much I love Pizzarazzi.
“So if you’re going to get stalked, let Pizzarazzi stalk your tastebuds.”
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Mr Elali said he did it because he thought it would be cool to get Sheen talking about Hobart.
“We did it for a bit of awareness and to get people talking about it,” he said.
“We all know him — everyone knows Two and a Half Men. It’s pretty hard to hate Charlie Sheen.”
Mr Elali said the video had only been up for three hours and had already had almost 7000 views on Facebook.
When asked about the chances of getting Sheen to Tasmania to taste the product in person, Mr Elali said: “you never know, that would be crazy to get him down here.”