Discovery Parks – Cradle Mountain targeting new market with $20 million redevelopment

Appealing to a broader demographic is the rationale behind a new $20 million redevelopment of a caravan park at Cradle Mountain that has seen the installation of luxury cabins among other upgrades.

The new luxury cabins at Discovery Parks – Cradle Mountain. Picture: Supplied.

A caravan park at Cradle Mountain is hoping to attract more upscale clientele after splurging $20 million on new luxury cabins and other developments at its site.

Discovery Parks – Cradle Mountain now boasts an extra 40 cabins, 30 tourist sites and upgraded amenities across the property.

The addition of 11 new luxury cabins is a first for Discovery Parks and Resorts, which it describes as a “new, premium cabin category”.

G’day Group chief strategy officer Ben Simons said the redevelopment would boost Cradle Mountain’s accommodation offering.

“From incredible views to some of Australia’s most regarded walking trails, Cradle Mountain is one of the most remarkable regional destinations in the country,” Mr Simons said.

“However, as Tasmania looks to grow visitor numbers to more than two million annually by 2030, there is a need for continued investment in high-quality tourism products to ensure that we can not only support visitation growth but deliver an experience that is truly unforgettable.

“This redevelopment allows us to tap into the broad demographic of visitors the Mountain attracts – from hikers looking for a spot to pitch a tent for the night, through to those seeking a luxury escape, immersed in nature.”

G’day Group chief strategy officer Ben Simons and Kentish Mayor Kate Habrele cutting the ribbon for the new $20 million redevelopment at Discovery Parks – Cradle Mountain. Picture: Simon McGuire.

West by North West Regional Tourism CEO Gabriella Conti welcomed the redevelopment.

“This transformation is a significant addition to Cradle Mountain, addressing the demand for visitor beds and offering a diverse range of accommodation,” Ms Conti said.

“It is great to see G’day Group show confidence in our region by their significant investment; we know there will be an increase in visitors, and it is important we can cater to the market.

“Cradle Mountain welcomes thousands of visitors, and with the recent investments in the new viewing shelter and Visitor Information Centre at the doorstep of the World Heritage-listed Tasmanian Wilderness Area, it now boasts world-class facilities and accommodations, enhancing the overall experience for nature enthusiasts and travellers alike.”