Geelong Advertiser readership surges: Roy Morgan

We’ve known it all along – now new figures prove the Addy is one of the strongest mastheads in the country. Find out more.

Geelong Advertiser reporters Will Keech and Chelsea Bunting celebrate the Addy’s strong readership figures. Picture: Alison Wynd

The Geelong Advertiser has become one of the fastest growing mastheads in the nation, according to new figures.

The research findings further cement the Addy as the No. 1 source for news, sport and entertainment in the Geelong and Surf Coast region.

The latest Roy Morgan figures, released this week, show the Addy grew its audience by 11.2 per cent in the past year, meaning it now reaches 363,000 readers a month across its digital and print platforms.

Over the 12 months ending September, the average audience per print issue from Monday to Friday jumped by 32.3 per cent to 33,000 readers, while Saturday grew by 23 per cent to 50,000 readers.

The figures mean the Addy was the strongest performing regional brand in Australia in print and had the second highest surge in cross platform readership of any masthead in the nation – the Toowoomba Chronicle jumped by 11.9 per cent across its platforms.

The Addy celebrated its 183rd anniversary earlier this month and is the second oldest newspaper in the country.

Editor Nadja Fleet said the figures showed the Addy continued to be “the voice of the community”.

“The Addy has been informing, entertaining and advocating for the Geelong and Surf Coast region for more than 183 years,” she said. “It’s truly part of this vibrant community’s fabric and we have no intensions of changing this anytime soon.”

GT magazine has also grown its readership by 8 per cent over the past year, according to the figures.

The Addy has run many successful campaigns on behalf of the community in the past year, including lobbying the Geelong council to backflip on its proposal to cut funding for libraries, surf lifesavers and the Kardinia pool.

Exclusives included several allegations of historical sexual abuse at Kardinia International College which led to a former principal to stand down from the school board.

The Addy’s sister publication, the Herald Sun, continues to be the most read daily newspaper in Australia Monday-Friday and the most relevant cross-platform masthead for Victorians.

Originally published as Geelong Advertiser readership surges: Roy Morgan