Popular Queensland juice brand Hrvst St collapses

A much loved and locally made juice brand sold in supermarkets and high-end restaurants has had its administrator “pull the pin”.

A popular Australian juice brand has collapsed after entering voluntary administration.

Hrvst St cold pressed juices and Real Friends will no longer be sold through high-end clients such as restaurants and hotels after its administrator “pulled the pin” on October 31.

The business owners confirmed the company would be no more in an Instagram post, saying their “hearts are ripped into pieces” by the news.

Real Friends website said the business comprised of an "extensive range of high-quality products is hand-picked to meet the needs of our valued retail and hospitality partners".

“This is not something we ever wanted to happen but it is with tears in our eyes and lumps in our throats, time to say goodbye,” a company spokesman wrote on social media.

“Unfortunately the administrator pulled the pin this afternoon. It all happened extremely fast.”

ASIC documents show Andrew Weatherley was appointed administrator of HRVST ST Pty Ltd, which runs the two brands, on October 25.

Just two days later, the company was assuring customers that it was “business as usual”.

“We are determined to keep the wheels turning and if you know us personally we are extremely resilient, who always strive to go above and beyond,” a company spokesman wrote on October 27.

Domenico Calabretta and Andrew Quinn of Mackay Goodwin were appointed as receiver managers by October 30.

The company said it was saying goodbye with "tears in our eyes".

Fans and clients of the cult juice brand were quick to express their sadness at the news.

“Oh gosh we so loved your ethos and proudly stocked your delicious juices. I know they will be missed by us and all our loyal community,” coffee shop Rise Mofo wrote.

“You have obviously had an amazing business and support. For administrators to close you down shows short sightedness and lack of heart,” a customer wrote.

“Will never forget racing to the Aviation Australia cafe to try snag a Ruby Tuesday before they all sold out,” another customer wrote.

Originally published as Popular Queensland juice brand Hrvst St collapses