Lexus leads the race with innovative concept car at Melbourne Cup

Lexus Australia showcased the future of luxury and innovation at the Melbourne Cup Carnival with a futuristic concept car.

As the spring sun broke and the sound of hoofs echoed from the stables, a new beast stood proudly at Flemington Racecourse. It wasn’t a horse to bet on, but a sleek and futuristic concept car, the Lexus LF ZC.

The vehicle was centre stage in the Lexus pavilion, offering a glimpse into the future.

Flown in for the occasion, the stunning concept car made its Australian debut following its global reveal at the Tokyo motor show last year.

LANDMARK by Lexus - Lexus Melbourne Cup - Credit Magner Media - Chloe Fisher, Lauren Phillips, Jayne

Lexus Australia chief executive John Pappas said the LF-ZC marked 35 years of innovation from the brand while showing what might be around the corner.

“35 years ago, Lexus was born a disrupter, redefining automotive luxury and introducing an unrivalled ownership experience others would aspire to,” he said.

“Lexus set out to pioneer a new path and has achieved significant breakthroughs along the journey, most notably intelligent hybrid powertrain technology, helping customers reduce their carbon footprint compared to petrol-only cars without sacrificing vehicle performance.”

LF-ZC makes Australian debut at Landmark by Lexus, trackside at the Melbourne Cup. Picture: Lexus Australia

The concept vehicle features a low, wide stance with sleek lines and a next-generation battery-electric platform.

It has advanced artificial intelligence designed to enhance the driving experience.

As the official sponsor of the Melbourne Cup, Lexus brought luxury and style to Flemington.

Landmark by Lexus pavilion trackside at Flemington racecourse for Melbourne Cup. Picture: Lexus Australia

Attracting a line-up of celebrities including fashion icon Nicky Hilton, designer Rebecca Vallance, DJ Fischer and Lexus ambassador Kate Waterhouse, guests were treated to a sensory wonderland shaped by Melbourne-based interior designer, Brahman Perera.

Perera incorporated eco-conscious materials such as Kvadrat textiles for drapery and wall panelling to distinctive colour palettes and paint techniques to enliven the space.

Pro-surfer turned internationally recognised DJ/producer Paul Fisher, FISHER, was spotted trackside at the Landmark by Lexus pavilion. Picture: Supplied – Credit Magner Media

Every detail was meticulously crafted, from the intricate floristry by Bryce Heyworth to the Future Zero menu by Chef Charlie Carrington.

Panoramic windows provided the best view of the racecourse, providing guests with visibility from every seat.

Like Lexus’ concept car, the pavilion was a landmark celebrating the best the brand has to offer.

Originally published as Lexus leads the race with innovative concept car at Melbourne Cup