News.com.au launches Think Again campaign to challenge misconceptions about dementia

The way Australians think about brain health urgently needs to change. That’s why news.com.au has launched national campaign Think Again.

At news.com.au we strive to cover the stories that matter to you. And for us that includes topics which are often hard to talk about. But we know by talking about them people listen. And when people listen, good things happen.

We have a proud record of taking a stand on issues and agitating for change or better outcomes for our readers.

Our latest campaign Think Again is no different.

Our brain health impacts how we think, feel, and function, yet it’s often overlooked. We want to change that. We want to change the narrative that dementia only impacts the elderly and is an inevitable part of ageing. We want to make it easier for people to talk about their brain health, just as they do about their mental health or heart health.

We want to inspire people to make small changes today that will have a big impact on their brain health in later life – and to seek help early if something doesn’t feel right.

Talking openly about brain health can also help reduce stigma. People living with dementia and their loved ones often feel isolated or judged.

By sharing real stories and starting honest conversations, Think Again can help normalise these experiences and build a more understanding and supportive community.

When more people understand how important our brain health is, it’s easier to advocate for policies and programs that make a difference. And it prompts governments to act.

This will lead to better resources and support for everyone.

If you think there’s nothing you can do, think again.

Originally published as News.com.au launches Think Again campaign to challenge misconceptions about dementia