Husband blows Aussies away with ‘insane’ surprise for wife

As many women “can’t even get a text back” from the guy they’re dating, this Aussie husband has put most men to shame.

A husband’s “insane” gesture for his wife has blown Aussies away – with many arguing it puts other men to shame.

Don Robertson, a co-owner of Australian fashion brand STAX., recently unveiled an entire collection dedicated to his wife Matilda.

The loved-up couple launched the popular brand in 2012 and have since grown it into a hugely successful business worth an estimated $52 million, earning themselves a spot on the AFR’s Young Rich List.

Despite spending the last decade building their fashion empire, Don still has time for romance, inadvertently exposing the little effort some men invest in their relationships.

After unveiling the “for my wife” collection – a line painstainkingly created by Don for his other half based around all of her favourite STAX. pieces – some fans pointed out how “beautiful” and “grand” his gesture was.

“I can’t even get a guy to text me back and Don is out here making a whole damn collection for Til,” one shopper commented on the brand’s Instagram page, under a post announcing the new line, which goes on sale Friday.

“OMG I’m dying! What a gesture,” a second person agreed.

As another joked: “I don’t want surprise flowers from my man, just an entire collection.”

“You two are couple goals,” someone else said.

Don Robertson, a co-founder of cult fashion label STAX., has blown Aussies away with an ‘insane’ surprise for his wife Matilda. Picture: Instagram/STAX

Matilda told news.com.au her husband’s plan was a complete “surprise” to her, though once she knew what he was working on, she helped him craft the designs to include enhancements on signature STAX. pieces she’d always wanted.

“Don has always been such a romantic and this beautiful gesture really means a lot to me,” she said.

“The collection has been made in my favourite fabric, colour ways and designs – including all the little details like a mock neck on the tee, a deep v on the long sleeve – it’s really quite beautiful to see how much attention a husband can pay to the little specifics you love.

“I am so touched.”

He created a whole collection based on her favourite pieces – and tweaked them all to suit her personal likes and needs. Picture: Instagram/STAX

She also shared a few words of wisdom regarding running a business with a significant other, revealing it hasn’t always been smooth sailing for the couple.

“I don’t think everyone can (or should) work with their partner,” Matilda explained.

“Don and I have different strengths and roles within the business but share the same passion which means we are always working towards a common goal, celebrating highs and crying about the lows together.

“We also make an effort to take ourselves away from work and business to ‘keep the romance alive’ so to speak.

“It’s something we have had to learn to do, the lines were a little more blurred in the start-up stages but now we are very aware of each other’s needs – and love languages.

“We are both really great communicators and are big on ‘us vs. the problem’, not ‘you vs. me’ in both our business and personal life.”

SHOPPING: Buy the new STAX collection here

The pair launched the popular Australian brand in 2012. Picture: Instagram/STAX

Matilda said her favourite piece are the new capri tights. Picture: Instagram/STAX

The colours are all her favourite hues too. Picture: Instagram/STAX

Fans aren’t complaining that the pair have mixed business and romance together, noting the “for my wife” collection was great news for all STAX. fans and customers.

“This may be my fave collection you guys have ever done,” one declared.

As another commented, “This is EVERYTHING”.

Matilda said her favourite look from the collection, which she has modelled for the brand, were the capri pants – a pair of cropped pants that peaked in style back in the Noughties that have recently made a come back.

“Okay so the capri pants are hands down my fave, they are front seam free and the perfect length to be worn as activewear or styled with a little kitten heel for something chic and elevated – we are in capri season,” she said.

“I also absolutely love the tanks, spaghetti strap with a little in built crop for support. Oh and the long sleeve v necks.

“I really can’t choose. I am obsessed with every single piece and detail, even the logo is ‘me’, it’s very minimalistic to match the colour of the garment.

“I am so incredibly obsessed with this collection, which is available in XXS – 4XL.”

Originally published as Husband blows Aussies away with ‘insane’ surprise for wife