Meghan’s surprise UK nod in big announcement

Meghan has taken to Instagram to unveil the staggering results of her online shop, As Ever, finally going live.

IN LONDON

Meghan Markle’s long-awaited new lifestyle brand has launched today, weeks after it was first unveiled.

As Ever went live on Wednesday, US time, with a range of products available for sale, including raspberry jam (A$22), cookies (A$22), honey (A$44) and tea (A$19).

The entire collection appeared to have sold out within 30 minutes of becoming available.

It’s not known what quantities of each product were available.

“Our shelves may be empty, but my heart is full!” Meghan wrote on Instagram on Wednesday.

“We sold out in less than one hour and I can’t thank you enough... for celebrating, purchasing, sharing and believing. It’s just the start of @aseverofficial. Here we go!”

Ahead of the launch, she’d shared a video of herself dancing as she stirred a saucepan of ingredients on the stove.

“From the start to the finish. What an adventure it’s been. One more sleep!” the Duchess of Sussex wrote in the caption on Tuesday.

Meghan posted a video of herself cooking with her mum, Doria. Picture: Instagram

She also shared a tribute to three of her friends. Picture: Instagram

She also posted a tribute to three male friends who had helped her with her “creative” projects.

“Before our launch for @aseverofficial tomorrow, I can’t go to sleep without giving a huge thanks to the fellas who have been with me on every creative endeavour for over a decade+,” Meghan wrote.

“We know I love my girl squad, but these boys have been part of my team for wat feels like forever. You have supported and believed in my creative vision since The Tig, and here we are all these years later creating magic in a different way.

“Thank you for being the best partners through thick and thin. My heart feels so full. Dream team.”

A scene from With Love, Meghan. Picture: Netflix

Meghan also released a newsletter to As Ever subscribers this week in advance of the site going live, and spoke about her “time in England” as a working royal.

“When I think of the things I look forward to the most, I usually find them in the unexpected, in the thoughtful gesture, in the small details that show care … those small yet meaningful moments of connection are where we can all find the magic in the everyday,” she wrote, before listing items attached to happy memories.

As Ever will be launched on Wednesday in partnership with Netflix. Picture: Netflix

“I’m so excited to introduce the As Ever collection to you this week. Every item is inspired by the ways I show care to the people in my life, like the lemon ginger tea blend which is a fuss-free spin on the warm drink I make at home using fresh lemons from the garden.

“Or the crepe mix that transforms a typical weekend breakfast into a chance to reminisce. Crepes remind me of my time backpacking through France as a student.”

Meghan added that “crunch and delicious shortbread cookies” always reminded her of her “time in England, with tiny flower sprinkles to add extra beauty and charm to enjoy each delicate bite.”

Meghan’s As Ever product line-up was revealed on March 4 – the same day that her Netflix series, With Love, Meghan, premiered.

The company has been launched in partnership with the streaming giant.

Originally published as Meghan’s surprise UK nod in big announcement