Kanye West hits sickening new public low with Super Bowl stunt

Just when you thought he couldn’t stoop any lower, Kanye West pulled a truly horrifying televised stunt during the Super Bowl.

Kanye West took out a Super Bowl ad yesterday to direct people to purchase his new T-shirt on his Yeezy website featuring a swastika on the front.

The white shirt — which retails for $20 — is dubbed “HH-01,” which according to the Anti-Defamation League is code for “Heil Hitler.”

The Grammy winner launched the commercial promoting his clothing website during the NFL’s biggest game; however it was only aired in select markets.

Ye’s Yeezy ad only played in three US cities including Los Angeles, Philadelphia and Atlanta, per TMZ.

During the commercial, West, 47, bragged about shooting the ad on his iPhone since he spent “all the money for the commercial” on a set of new grills.

West directed viewers to his website …

… where only one despicable item was for sale.

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TMZ’s sources claim that Fox approved the commercial “purely on the basis of its content” which did not include the swastika T-shirt at the time of approval.

The ADL has since released a statement on the musician’s days-long antisemitic rants — including one in which he declared his love for Adolf Hitler.

“As if we needed further proof of Kanye’s antisemitism, he chose to put a single item for sale on his website – a T-shirt emblazoned with a swastika,” the ADL’s post on X read Monday.

“The swastika is the symbol adopted by Hitler as the primary emblem of the Nazis. It galvanised his followers in the 20th century and continues to threaten and instil fear in those targeted by antisemitism and white supremacy.”

West finally shut down his X account overnight after a days-long posting spree of offensive material. Picture: Getty

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The organisation also slammed the rapper — who legally changed his name to Ye — for “amplifying” his antisemitic comments on a platform as large as a Super Bowl ad.

“Kanye was tweeting vile antisemitism nonstop since last week. There’s no excuse for this kind of behaviour,” the statement also read. “Even worse, Kanye advertised his website during the Super Bowl, amplifying it beyond his already massive social media audience.”

Before deleting his account on X, Ye revealed that the swastika T-shirt has been in the making for several years.

The Super Bowl stunt came a week after West dominated the Grammys by posing with naked wife Bianca Censori on the red carpet. Picture: Matt Winkelmeyer/Getty

“I’ve wanted to make this T-shirt for years,” he wrote, according to the Daily Record. “My greatest performance art piece thus far.”

In the tweets shared days prior to the ad, Ye wrote “I love Hitler” and “I’m a Nazi,” along with “Im never apologising for my Jewish comments.”

Ye previously apologised to the Jewish community for similar comments in December 2023.

In addition to going on antisemitic tirades, Ye also tweeted about having “dominion over [his] wife,” Bianca Censori on Friday.

“She’s with a billionaire why would she listen to any of you dumb ass broke b****es,” he penned in the since-deleted post regarding the 30-year-old architect.

At the time, Censori’s husband was commenting on her viral Grammy Awards ensemble which featured a completely sheer dress and left nothing to the imagination.

This story originally appeared on Page Six and is republished here with permission.

Originally published as Kanye West hits sickening new public low with Super Bowl stunt