Starbucks is facing backlash after it was revealed how the company’s new CEO will travel to work
American coffee chain Starbucks is facing backlash after it was revealed how the company’s new CEO will travel to work.
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American coffee chain Starbucks is facing backlash after it was revealed how the company’s new CEO will travel to work.
Brian Niccol, who will become the CEO of Starbucks in September, will travel to work not by bus, train, or car but by corporate jet.
Mr Nicoll will travel a staggering 1,600 kilometres from his family home in California to the coffee chain’s headquarters in Seattle.
The 50-year-old businessman was previously the CEO of Chipotle and Taco Bell fast-food chains.
The BBC reported that according to Mr Nicoll’s official job offer, it has been agreed that he won’t need to relocate for the role.
He will need to visit the office regularly, and he can use the company’s aircraft for “business-related travel” between his home and the company’s headquarters.
The plan is to set up a small office for Mr Nicoll in California. Starbucks employees are generally expected to be in the office three days a week, but it is still being determined how often Mr Nicoll will be expected to fly to Seattle.
Social media has criticised the new CEO’s lengthy commute, especially because Starbucks has claimed to be “committed to becoming resource positive” and lists its long-term plan as “give more than take from the planet.”
“Must be nice. I thought Starbucks was all about saving the earth. I have to drink with a paper straw, but their new CEO gets to jet-commute to work every day,” one wrote.
‘Sure hope he is using paper straws while on his jet and not using any bags to get his groceries home,” another joked.
“This is just crazy,” another wrote.
Another proved Starbucks is a “wasteful company,” and one said the commute was a “privilege most would never experience.” Another wrote that people should “boycott” the company over the CEO’s wild commute
Originally published as Starbucks is facing backlash after it was revealed how the company’s new CEO will travel to work
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