Manwash shower product selling 3000 litres a month and rising

An entrepreneur has bucked the perception that men will settle for anything cheap and convenient in the shower and developed a quality three-in-one grooming product that’s in big demand.

Manwash managing director Adam Cordner.

For Brisbane entrepreneur Adam Cordner it was stand-off with his partner over bathroom products that led him to develop a sleek three-in-one product for men and their families.

With a tech and data background, a career in men’s grooming products could not have been further from his mind before he developed Manwash which was launched in June last year – combining quality body wash. shampoo and conditioner.

Since then Manwash has built up and is currently increasing its online sales by 184 per cent a month and is selling more than 3000 litres monthly.

The idea for Manwash was born out of Cordner’s frustration with the lack of practical, premium grooming products for men – and his partner’s frustration with him using her top shelf shampoo.

“I used all of her really good stuff in the shower and then I saw a cheap homogenous bottle of three-in-one shoved in the shower with my name on it and it was terrible – like dishwashing soap,” he says.

“Then I started combining a bunch together – I don’t have a chemistry background … and in the end it was trial and error.

A bottle of Manwash.

“There’s a perception that men will settle for anything cheap and convenient, but the reality is

different. Men want quality products that work, and their families don’t want garish bottles cluttering up the bathroom.”

Understanding that most bathroom products are bought by wives or girlfriends Manwash has a house-friendly scent and minimalist, decor-friendly packaging, which appeals to men and their partners alike.

“We approached Manwash like a tech product, using data to identify what consumers want and continuously refining it based on feedback,” Cordner says.

“That’s why the product resonates so strongly – it’s solving a real problem.”

Manufactured in Sydney the Manwash business continues to evolve, with plans to focus on sustainability and supply chain optimisation as it scales up.

Gabba Sleepout

CEO Sleepout As Queensland’s housing affordability hits record lows, Vinnies Queensland is calling on business, community, and government leaders to step up, sleep out, and take part in the 2025 Brisbane CEO Sleepout.

The sleepout will for the first time be held at the Gabba Stadium on Thursday, June 19.

Vinnies Queensland CEO Kevin Mercer said the scale of our state housing crisis is immense and now more than ever, Queenslanders must come together to support those facing homelessness.

“To put things in perspective, the Gabba has a capacity of 42,000 seats,” Mercer said.

“If every seat was filled with a Queenslander on the social housing waiting list considered at high risk of homelessness, you’d still be about 5000 seats short.”

Funds raised from the Brisbane CEO Sleepout will help build affordable and social housing across Queensland, giving vulnerable individuals and families a safe place to call home.

Ahead of the event, Vinnies Queensland launched the Brisbane CEO Sleepout fundraising

campaign on Thursday at the Gabba.

In the last financial year, Vinnies QLD’s homelessness services supported more than 1,300 people out of homelessness to sustainable housing and provided more than 128,500 nights of

accommodation.

Vinnies Queensland chief executive Kevin Mercer.

Originally published as Manwash shower product selling 3000 litres a month and rising