Facebook founder Mark Zuckerberg’s sister Randi tells World Business Forum about the early days of Facebook

SHE’S got the famous name and accent to match, but this Zuckerberg has a few choice words to say about social media. Here’s what drives Mark’s sister nuts.

SHE’S got the same accent and famous surname, but Mark Zuckerberg’s older sister has a few choice things to say about social media.

Speaking to a crowd of more than 2000 business executives at the World Business Forum in Sydney last week, Mark’s older sister Randi — an author and CEO of her own media empire — dished the inside scoop on the early days at Facebook.

The business and psychology graduate, who described finishing college as “the only score one for Randi I’ll ever have” — a reference to the fact her brother famously dropped out of Harvard — spoke about how she was lured away from an ad agency job in Manhattan by the buzz of “The Facebook” in California.

Who could resist a job working for their baby brother?

She happened to work in digital marketing at the time and came to check out her little brother’s project, saying she was “blown away” by what she saw.

There were students coding all night while living on “Red Bull and Twinkies”. When it came to choosing the colour and designs for the site they said: “Randi, you’re the marketing person, you pick.”

“About a decade of my life flashed before my eyes. If I just went back home it was going to take me about 10 years to even sit in a room to be invited to have that conversation about a brand,” she said.

Mark Zuckerberg went from college dropout to TIME person of the year.

She forged a role as Facebook’s marketing director and stayed for seven years as the company grew from 20 to a cast of thousands, opened in 30 countries and launched an IPO. She’s responsible for innovations like Facebook’s live streaming used by US President Barack Obama to hold “town hall” style meetings and by singer Katy Perry to announce a world tour.

But despite the fact she loves the company, social media still drives her crazy from time to time. Here’s what really gets her goat:

• Humblebrag hashtaggers — “People who use #Blessed in order to brag about their lives but they’re saying ‘blessed’ so they can totally get away with saying “I’m on this amazing expensive vacation that none of you are on #blessed.” “I’m like ‘no I just wanna #notseeyouinmyfeedanymore’,” she said.

the grind started from da crib, and now im in a million dollar studio in LA. Won't take nothing 4 granted. #blessed pic.twitter.com/gP8pRBUFw4

— Keilo (@_KeilinJ) June 3, 2014

Sub-type: comment CAPTION: the grind started from da crib, and now im in a million dollar studio in LA. Won't take nothing 4 granted. #blessed pic.twitter.com/gP8pRBUFw4— Keilo (@_KeilinJ) June 3, 2014

• The Mummy overshare — Ultrasounds, pictures and constant updates. Nothing is off limits for this tiger mum, something even Ms Zuckerberg admitted to being guilty of. “This one was me, I admit it. I was there. I had a bunch of friends make a very dark intervention to stop me from mommy oversharing ….as parents sometimes we don’t even realised we’re creating a digital footprint for our children.”

• The fawning couple — “The romantic couple who you wish would just text each other already instead of having their entire relationship play out online ... coincidentally it’s always that couple who breaks up about a week later because they spent so much time online they forgot to actually be in a relationship.”

• The obsessive food blogger — “The person who thinks that no meal is too small or too gross to share with everyone online. Half the time I want to tell them ‘that doesn’t even look good, it only looks good to you because you’re hungry’.”

Iceberg wedge with homemade Russian dressing. Perfect salad for the onion soup lunch pic.twitter.com/KQatWUKUdl

— Martha Stewart (@MarthaStewart) November 17, 2013

Sub-type: comment CAPTION: Iceberg wedge with homemade Russian dressing. Perfect salad for the onion soup lunch pic.twitter.com/KQatWUKUdl— Martha Stewart (@MarthaStewart) November 17, 2013

• The overfiltered Instagrammer — Orange skin, electric blue eyes. “This is the person you say ‘I saw you three minutes ago at work, I know you didn’t get that tan in three minutes’.”

• The vague booker — “The person who posts something just to bait you like ‘Worst day ever …’” While you might want to turn away you finally ask them what’s wrong only to receive “I don’t want to talk about it …” in reply. “Obviously you want to talk about you just posted it to 800 people online!” she said.

• The old person who just doesn’t get it — Being a tech genius doesn’t mean you don’t have amateurs in your midst. Ms Zuckerberg cited an example of a friend’s father who typed “where to buy chicken casserole supplies” into his son’s feed multiple times, having mistaken Facebook for Google.

Her latest book, <i>Dot Complicated</i>, describes how technology like Google Glass and social media can actually make our lives more difficult.

The downside of technology has become fodder for her latest book Dot Complicated, which explores the way the “new normal” of drone delivery and driverless cars pose challenges for individuals. She said the birth of her son had prompted a re-evaluation of technology in our lives, particularly after one of his young friends hugged a computer he called “grandpa” because the family “Skypes so much he thought his grandpa lived inside the computer”, according to his mother.

Ms Zuckerberg also outlined some of her top predictions for digital trends in the future, including the age of the “entreployee” where individuals will get to use their work time creatively, how social connections will literally be used as currency and the need for a digital detox every now and then.

What’s your pet peeve when it comes to social media? Continue the conversation on Twitter @newscomauHQ | @Victoria_Craw | @RandiZuckerberg

Originally published as Facebook founder Mark Zuckerberg’s sister Randi tells World Business Forum about the early days of Facebook