JB Hi-Fi released a catalogue advertising an Xbox bundle with questionable name

ELECTRONICS giant JB Hi-Fi made a massive blunder in its latest catalogue, giving an item a very questionable name.

JB Hi-Fi’s massive catalogue fail.

ELECTRONICS giant JB Hi-Fi made a massive blunder with its latest catalogue.

It was advertising a new bundle that included an Xbox console and two games, Halo Wars 2 and Forza Horizon.

But JB Hi-Fi overshadowed the bargain bundle by giving it a very questionable name, “Race Wars”.

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The advertisement was in catalogues that were released yesterday and according to Kotaku Australia, a number of staff members voiced their concern about the name of the package.

The revised JB Hi-Fi online catalogue.

An internal memo sent to staff said: “We have been advised that some store staff who have seen the catalogue have interpreted the title in a more political context”.

“Please note that it is intended purely as a reference from the Fast and the Furious franchise ... please share with your teams to ensure they have the background if consumers come at this from a political angle,” the memo said.

People have taken to Twitter to share their confusion about the Xbox bundle nickname.

Someone at Jb Hifi thought "Race Wars" was a good name for a sale, and not a single person thought "wait, hold up a minute..."?

— Matt (@opiatus) June 1, 2017

jb exec: lets do a forza/star wars bundle.........called race wars

— girt cobain (@damjonuts) June 1, 2017

Still can't believe JB were selling an Xbox One "Race Wars" bundle. Tried to get a catalogue but they pulled them. Who approved this?! pic.twitter.com/bBJftH4zwt

— L Bruce (SxcWaluigi) (@ThirstyNintendo) June 1, 2017

Microsoft claimed it had nothing to do with the name and similar bundles being sold elsewhere are not named “Race Wars”.

After printing the catalogue, JB Hi-Fi decided to pull the pin on the controversial nickname and all traces of it have disappeared from online advertisements and shop windows and the catalogue has been pulled.

JB Hi-Fi has been contacted for comment.

Originally published as JB Hi-Fi released a catalogue advertising an Xbox bundle with questionable name