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Apple exposes Facebook’s creepy ad and data tracking in iOS14 update

You probably spend more time looking at ads on Facebook and Instagram than you do connecting with your friends and a new update to the iPhone shows exactly why.

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A video showcasing just how much the Facebook app tracks you has been shocking people on social media.

Thanks to Apple‘s iOS 14 software update, iPhone users can now observe how an app will use your personal data.

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Tom Warren, Senior Editor at tech publication The Verge, tweeted the shocking video.

If you‘re an iPhone user with iOS 14 you’ll also be able to scroll through the information on your own phone.

The privacy labels should appear on the App Store on the page of your app of choice.

Apple required developers to submit their privacy practices so Apple users have more transparency before they download an app.

Apple now shows what data app developers collect to track you and Facebook is seriously peeved about it.
Apple now shows what data app developers collect to track you and Facebook is seriously peeved about it.

The feature has only just started rolling out but already people are shocked by just how much apps want to know.

Tom Warren‘s video scrolls through the new App Privacy section for the Facebook app.

It shows a page which states: “The following data may be used to track you across apps and websites owned by other companies.”

It then goes on to show that your data may be tracked for things like Third-Party Advertising and Product Personalisation among other uses.

It says data may be collected and linked to your identity for things like finding out your location, what you purchase, your contacts, your browsing history and more.

The video shows just how long the list is.

Warren captioned his tweet: “Apple exposing all the ways Facebook tracks you with it(‘s) iOS app is really quite something.”

This article originally appeared on The Sun and was reproduced with permission

Originally published as Apple exposes Facebook’s creepy ad and data tracking in iOS14 update

Original URL: https://www.thechronicle.com.au/technology/online/apple-exposes-facebooks-creepy-ad-and-data-tracking-in-ios14-update/news-story/0558b342accc9c22cd4b968b433675f5