The ad set to stun the Super Bowl

MONDAY’S NFL showpiece will end a season of turmoil for the sport — and one particular commercial will really hit home.

SEATTLE take on New England in what promises to be a compelling Super Bowl XLIX on Monday (AEDT), but the title showcase caps a season of turmoil in the NFL.

Commissioner Roger Goodell has been at the centre of the storm as the league grappled — often clumsily — with charges of violence by players against women and children that put fans and sponsors on edge.

Goodell was lashed for his handling of Ray Rice, the Baltimore Ravens running back who knocked out his then-fiancee Janay Palmer in a casino elevator.

Goodell initially banned Rice for two games, but after a video of the actual blow was later posted online, Rice was promptly cut by the Ravens and banned from the league indefinitely by Goodell.

Public outcry over that case and others — a domestic violence case involving Carolina defensive end Greg Hardy and a child-beating charge against Minnesota running back Adrian Peterson — prompted Goodell to re-evaluate the league’s personal conduct policy.

Now, in the NFL’s showpiece game, the league is planning to run a 60-second commercial raising awareness of domestic violence.

The hard-hitting ad is based on a real 911 call, which you can see above.

— with AFP

Originally published as The ad set to stun the Super Bowl