Paris Olympics 24: Paris Confidential uncovers the best merch finds

Searching for the best Olympics merch? Paris Confidential has found some of the coolest and unique merchandise available on the ground

It may be the goal of athletes to bring home a gold medal, but for spectators on the grounds, it’s all about bringing home a little piece of Paris that shows they were here.

And that means just one thing: merchandise.

You may be able to head to tourist hotspot Rue De Rivoli and pick up an Eiffel Tower keyring for half a Euro, but the real action is in the luxury retail offerings.

Ralph Lauren is leading the charge for Americans with its Team USA pieces.

Beyonce posted a shot of her wearing the moto jacket that is their closing ceremony uniform, able to be purchased for 1299 Euros, with a matching cap.

While the white cotton flag sweater worn by First Lady Jill Biden and Jessica Chastain in the stands at the gymnastics, have proven so popular they’ve already sold out at their 399 Euros price point.

US actor Jessica Chastain wears the Ralph Lauren jumper to the gymnastics. Pictures: AFP

The hottest collaboration in town comes courtesy of Nike and their most recent range with French it-brand Jacquemus.

The 10-piece collection, modelled by Serena Williams, is only available on ground at Nike Lab P75, located in a former Marais bookshop.

The pièce de résistance is the crossbody Le Swoosh bag which comes in red, white and blue at 420 Euros.

Serena Williams in the Nike x Jacquemus dress

The Nike x Jacquemus swoosh bag

Also embracing the traditional French colours is Lacoste, who’ve paid homage to their last Olympics with a Heritage Paris 1924 range.

The tribute pieces, from 90 Euros, feel nostalgic and vintage, as does our faovurite pieces from Le Coq Sportif, the official outfitters of the French team.

Lacoste's Paris range

Le Coq Sportif tracksuit

Shoppers can have their gold medal fashion moment — albeit without the hardware — dressed in the brand’s Official Podium Jacket and Pants for a combined 345 Euros.

For diehard Balenciaga fans, they’ve turned souvenir shopping on its head by putting their own stamp on every day items like mugs, thongs and our favourite, the Balenciaga baguette bag magnet which sells for 95 Euros.

Balenciaga baguette holder

Swiss luxury watch brand Omega is offering a range of pieces to mark Paris 2024 with the latest release a Bronze Gold Edition which is made using materials of the three medals in one collectible design — gold, silver and bronze. It retails for almost $20,000 Australian dollars.

Omega special edition Paris Olympics watch

For those wanting to go quirky, niche brand The Broken Arm has released their own take on the Olympic rings by incorporating their own logo and creating interlocking squares with tees and large tote bags both selling for 40 Euros.

The Broken Arm arty option tee

If you’re after a traditional piece of Paris the official one stop shop megastore on the Champs-Elysees stocks a classic grey jumper selling for 48 Euros, which is a must buy.

Must have Paris 2024 jumper

Originally published as Paris Olympics 24: Paris Confidential uncovers the best merch finds