Toowoomba mother-daughter duo put skills together to create cake decorating business
A Toowoomba mother and daughter team are working together to bring a new cake baking and decorating business to town, with the pair’s generational gap their point of difference.
Toowoomba
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As a result of the recent drought and pandemic a Toowoomba woman has decided to diversify her organic produce business and branch out into baking and decorating.
Ronnie Branson, who owns Wilgavale Organic Wonders, has followed her passion and formed a new partnership with her daughter Katie Branson and launched Love and Flour Cake Creations.
This mother daughter team consolidated their skills through training with Mary Reid from Merivale Cakes in Highfields.
Ms Branson said she was thrilled to have started a new venture with her teenage daughter.
“Our organic business has always focused on using only quality products and ingredients and we always used local suppliers. We built our reputation on delivering superior products to the local markets,” she said.
“Now that Katie and I have created our own cake enterprise we have transferred this same local passion and quality sentiments to our cake business.
“It is our goal to give the local cliental the very best experience that they can find in a wedding vendor and that we can provide as a wedding cake supplier.”
Love and Flour is in the process of registering their home-based kitchen which will include display cakes and a consultation room for free of charge cake tasting.
They will complete their corporate advertising with a website and social media presence to promote their range of products and services and expect to be open to the public by Christmas.
“We believe that this pandemic has created a range of new opportunities for home based and micro businesses, particularly for wedding vendors,” Ms Branson said.
“These uncertain times have changed the way big events are conducted. As a result, we need to change how the wedding cake options are made available to clients.”
She said she believed the duo’s generational gap is their point of difference.
“For example Katie’s modern approach to design and her computer skill set combined with my business and baking experience, and keen eye for classy designs,” she said.
“Collectively these values will allow us to bring a fresh range of innovative ideas to designing modern and classy wedding cakes for the local wedding market.
“This will also allow us to step up at a time when so many of our peers have been forced to pull back because of the pandemic.”
For more information email loveflourcakecreations@gmail.com or search them on Facebook and Instagram at @loveflourcakecreations.