Coles does a double back flip

All the flip flopping and back flips ensures that poor Woolies doesn't know what to do anymore.

Coles' plastic bag approach is confusing, to say the least.

Coles plastic bag saga:

End of June: We care about the environment. We are banning plastic bags in July.

Early July: We kind of care about the environment. We will provide the thick, environmentally-toxic plastic bags for free for the next week or so during the transitional changeover period.

End of July: Screw the environment, we care about profits. We will provide the dense, plastic receptacle for free indefinitely and please take home a free plastic, mini collectable, wrapped in plastic.

August: We don't like all this backlash. We will provide the stocky, plastic whale-fodder sack for free until the end of August.

Maybe the grand plan was to ensure the grocery retailer was mentioned for days across all media. I guess, any publicity is good publicity. All the flip flopping and back flips ensures that poor Woolies doesn't know what to do anymore.

Can the media really call this a back flip when you end up facing the same way again, or would this be a double back flip?

Originally published as Coles does a double back flip