South Burnett tourism spending remains strong despite challenges
Despite the looming cost-of-living crisis and recent severe weather events, tourism in the South Burnett has remained steady with thousands of people travelling through the region each month.
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Despite the looming cost-of-living crisis and recent severe weather events, tourism in the South Burnett has remained steady with thousands of people travelling through the region each month.
According to the most recent report from Visit South Burnett published in the April council meeting agenda, visitor numbers between September last year and January 2025 were stable, with more than 60,000 visitors counted during each month.
Visitor spending has also remained steady and stayed above a total of $40m per month, even during the periods where visitor numbers dipped slightly, which indicates people spent more during those months.
The report found the highest spending growth categories were breweries and wineries, restaurants, and pubs and bars.
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Retirees aged over 65 were the most common visitor demographic.
The 2023/24 South Burnett Regional Council annual report states more than 70 per cent of visitors to the region are from Queensland, with less than three per cent coming from overseas.
The January report from Queensland Country Tourism indicated visitor numbers had increased slightly compared to the same time last year, with total visitation spend up more than five per cent.
“Overall, the data suggests resilient tourism demand in South Burnett, with strong economic value from fewer but higher-spending visitors, and clear opportunities for continued growth in food, drink, and experience-based tourism sectors,” the Visit South Burnett report said.
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