Brisbane 2032 stadium corporate logo revealed

In what could be the first, albeit basic, visual hint of the 2032 Olympic Games centrepiece, the corporate logo for the Brisbane Stadium at Victoria Park has been revealed.

In what is the first visual hint of the 2032 Olympic Games centrepiece, the corporate logo for the Brisbane Stadium at Victoria Park has been revealed.

The logo design was submitted for trademark protection to IP Australia on April 11 by the Games independent Infrastructure and Coordination Authority (GIICA).

In the submission a description of the logo stated “sun, disc rising atop stadium with lights, all stylised”.

The light towers had not yet been featured in design tenders for the stadium build.

Brisbane Stadium logo. Picture: IP Australia

However, it is understood this is a placeholder used to trademark the name Brisbane Stadium and the logo will likely change as more detailed designs of the stadium are revealed.

A GIICA spokesperson said they had begun the process of securing to trademark the name and the creation of the logo was “standard practice for protecting unique identity and branding”.

One day before the review went to cabinet, “Brisbane Stadium” was submitted for trademark protection on March 24, along with “Gabba Arena” and “Brisbane Sports Park” – the proposed name for the sports complex at Chandler.

The logo and all phrases are awaiting examination and have yet to be accepted and registered.

An artist impression of Brisbane Stadium in Victoria Park for Brisbane 2032 Olympics. Picture: Queensland Government.

Announced just five weeks ago, the logo is the one first new details to come to light as GIICA continue to plan the delivery and construction of Olympic venues behind closed doors.

It may have taken four years, but the announcement of a new $3.8m 60,000-seat stadium at Victoria Park was welcomed by athletes and the public alike.

Despite breaking his own election promise, Premier David Crisafulli was praised for “nailing” the delivery plan.

“In support of the 100 Day Review proposal that the new stadium should be named ‘Brisbane Stadium’ in perpetuity, GIICA has begun the process to secure the trademark on that name,” A GIICA spokesperson said.

“It’s a standard practice for protecting unique identity and branding.”

They said the logo was a placeholder required as part of the trademarking process, and will change in the future once final stadium designs are approved.

“Following the Queensland Government’s announcement of its 2032 Delivery Plan, GIICA has quickly shifted its focus from review to delivery.

“Work on a number of the endorsed venues is already well-progressed from before the 100 Day Review began, while planning for newly proposed venues is underway,” the spokesperson said.

Originally published as Brisbane 2032 stadium corporate logo revealed