‘Do your magic’: Behind the scenes of ‘cult’ inspired film clip
Toowoomba creatives have provided a behind-the-scenes look of the making of a unique music clip which was filmed in the Garden City and featured on televisions across the country.
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After launching their business three years ago, Paddy Long and Joshua Willson never anticipated their work would feature on Australia’s longest running music video program.
The duo behind Rare Squid Creative’s latest project was a film clip shot for Detuned by experimental electronic artist Tantalon.
It marks the second time the Brisbane-based DJ has worked alongside the two Toowoomba creatives, with both videos filmed in locations across the region.
Filming took place inside City Cave, an Anechoic Chamber in UniSQ’s engineering department, the Civic Church and an architectural concept home in Ipswich called The Bubble House.
“Supernova was the first video we shot with (Tantalon), and it was such a huge success that he really trusted us with free agency,” Mr Long said.
“He basically gave us the track and said ‘do your magic’ and it ended up being our most ambitious project.”
Inspired by old fashioned sci-fi films, the Jetsons and Japanese product adverts, Mr Long said the eight minute clip had a retro futuristic sound and perfectly captured the mood of the song.
The quirky concept follows a man who is bored with his life so he seeks out a cult which is secretly working with an energy drink company to extract “brain juice” from its victims.
With a modest budget of just $3000, Mr Long said they went above and beyond for the project which took a few months to complete.
The majority of the props used were handmade and Mr Long, who is a UniSQ alumni, even managed to convince his former lecturer to pop on a wig and fill the role of the cult leader.
Despite initial concerns their hours of work would look like a disaster on screen, the project has received positive feedback and was even featured on ABC’s RAGE.
“Television is a bit of a dying medium for the younger generation, so we never really thought about it (being on RAGE) but it still has such a great following,” Mr Long said.
“The video didn’t just air – it featured – alongside well-known artists, so it was pretty big.
“Knowing people across the country were waking up and watching it while eating their breakfast was really cool … it actually meant a lot more to us then we expected.”
Since Detuned was released in late April, the clip has already surpassed 2500 views on YouTube.
Over the course of three years, Mr Long said he had worked with several clients from major cities and encouraged them to film in the Garden City, including country music singer Troy Cassar-Daley’s daughter Jem Cassar-Daley.