The Reject Shop’s 'epic' clap back at Big W toy sale

The bargain retailer is selling 2025's must-have toy for just $6 - full price.

Everyone knows that The Reject Shop has been stepping up their game lately.

What was once a store you may have only gone into for a gift box or some cheap cleaning supplies has now been home to some of your favourite brands - like Tupperware and Revlon - and to-die-for homewares ranges.

Now, it’s your little ones who are going to be leading you through the doors, as one of 2025’s must-haves hits the shelves for less than half the price of any other store.

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Image: Christine Wood, Supplied.

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Who doesn’t love Squishmallows?

If your kids have been begging you for more and more Squishmallows, you’re not alone.

These little guys have been on the top of every child’s (and adult’s) wishlist since their launch back in 2017 - even more so now that there are over 3000 of them to collect.

The only con is that collecting Squishmallows is not necessarily a cheap hobby, with each 30cm plush toy retailing for $28 at Target and $15 at Kmart.

Now, it seems this won’t be a problem anymore, with the popular buy officially launching at The Reject Shop for just $6 each.

Yep, you read that right, just $6.

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All the info

As of today, Aussies can get their hands on the 30cm plush toys for less than $10 at The Reject Shop.

The store is stocking Squishmallow Fuzzmallows, Squishmallow Pastel Velvet, Squishmallow Velvet and Squishmallow Knit, so if you’re looking for any in particular, you better run, not walk.

The end of Big W’s toy sale?

Not only is The Reject Shop challenging stores like Kmart and Target on their full price Squishmallows, the launch has also come at the perfect time to beat out the BIG Whopping Toy Sale that kicked off in Big W stores this week.

The sale price of 40cm Squishmallows at Big W is $14, with other 25cm options on sale for $19, and 19cm buys for $8 - still more than the 30cm toys will set you back at The Reject Shop.

Big W's toy sale has been copping some flak this year due to a lack of crowds, compared to previous years when people would be lined up outside to get in and nab a bargain right as the doors opened.

Originally published as The Reject Shop’s 'epic' clap back at Big W toy sale