Naomi Watts behind-the-scenes video: Her latest role as ambassador for Aussie brand Sportscraft

NAOMI Watts goes back to modelling days, announcing her new role as ambassador for Aussie fashion brand Sportscraft.

RENOWNED Australian fashion and lifestyle brand Sportscraft has announced a new ambassador, award-winning actor Naomi Watts.

Following the brand’s centennial celebrations in 2014, Sportscraft has continued its commitment to Australian style by hooking up with credible talent.

Naomi, who starred in this season’s celluloid hits, Birdman and St Vincent, and was a fashion hit on the award season red carpet is fronting the brand’s autumn campaign.

Sportscraft has a history of connecting with important Australian names with some of the brands most treasured accolades including being the first brand to win the Australian Wool Board’s ‘pure new wool’ license.

“Sportscraft represents all the things that are a part of me: a working woman, a mother, someone who wants to look classic and well put together,” said Watts.

“We’re proud to have Naomi as our new ambassador. She is a celebrated Australian whose timeless style and sophistication perfectly embodies the Sportscraft brand,” said Adrian Jones CEO of Sportscraft.

Best Dressed; actor Naomi Watts attends the Academy Awards this year dressed in Armani.

The label is also the official formal wear supplier for the Wallabies and the supplier of the opening ceremony and formal uniforms for the 2016 Australian Olympic Team at the Rio 2016 Olympic Games.

In 2014, Sportscraft marked its 100 year milestone with a specially curated group of Aussies including Rachel Griffiths, Ita Buttrose and Michael Klim but it’s the association with Naomi Watts that will give the label added style cred.

The understated new campaign with Watts (who was born in the UK but grew up in Australia) signifies the brand’s ongoing dedication to stylish Australians.

Naomi Watts with partner actor Liev Schreiber at The 72nd Annual Golden Globe Awards at The Beverly Hilton on January 11, 2015.

Naomi Watts attends the 2015 Vanity Fair Oscar Party hosted by Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 22, 2015 in Beverly Hills, California.

Actress Naomi Watts attends BVLGARI and Save the children STOP. THINK. GIVE. Pre-Oscar Event at Spago on February 17, 2015 in Beverly Hills, California.

Naomi Watts arrives at the 2015 G'Day USA Gala Featuring The AACTA International Awards Presented By QANTAS at the Hollywood Palladium on January 31, 2015 in Los Angeles, California.

Originally published as Naomi Watts behind-the-scenes video: Her latest role as ambassador for Aussie brand Sportscraft