Woolies drops discount tracking feature into its app

One major supermarket has recently dropped a new feature that allows shoppers to track when their favourite items are on special.

One major supermarket has recently dropped a new feature, which allows shoppers to track when their favourite items are on special.

Woolworths recently introduced the Watchlist feature in its app, where shoppers can “heart” items they want to watch. Then, they are notified which of those products are included in weekly specials with a push notification from the app every Wednesday.

Woolworths has introduced Watchlist. Picture: Supplied

It allows people to track their favourite items. Picture: Supplied

Since it’s introduction last week, popular items added to shoppers’ Watchlists have included broccoli, strawberries, bananas, and toilet paper from brands Sorbent and Quilton.

“We know with the ongoing cost-of living-challenges that our customers have been finding more ways to save and this will be a great tool for all those savvy shoppers that are looking for even more ways to manage their budget,” Woolworths Group’s Faye Ilhan said.

“That’s why we’re constantly looking for ways to help them to find more value and get the most out of their weekly shop.”

The new feature comes as it was revealed the Woolworths Group’s earnings have risen three per cent but the company bottom line has been smashed by impairments on its New Zealand supermarkets, leaving its overall profit just more than $100 million.

Releasing its annual results on Wednesday, Woolworths posted a 5.6 per cent rise in sales to $67.9 billion on the back of its Australian supermarkets.

Before the $1.5 billion New Zealand impairment, Woolworths’ net profit fell 0.6 per cent to $1.7 billion.

Reported net profit was $108 million, including the impairment of the New Zealand Food business.

Group earnings rose 3.4 per cent to $3.2 billion.

Originally published as Woolies drops discount tracking feature into its app