The affordable jewellery label your favourite stars can’t stop wearing

All eyes are on Mejuri.

All eyes are on Mejuri.

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There’s just something about Mejuri that It girls can’t seem to get enough of, and the likes of Rosie Huntington-Whiteley, Bella Hadid, Billie Eilish and Taylor Swift have proven they’re no exception. The stars have been spotted sporting a handful of the affordable fine jewellery label’s designs, together with everyone from Selena Gomes and Hailey Bieber to Camila Morrone and Riley Keough. 

Now, following the success of her debut studio album, together with the release of the eagerly-awaited Mean Girls reboot, Mejuri has tapped none other than Renée Rapp as its latest ambassador. “Working with Mejuri is exciting for me,” says Rapp, whose campaign coincides with the release of a new line of statement-making hoops.

“Jewellery is a large part of my personal style; incorporating dainty pieces with masculine leaning outfits, or bold aggressive rings with feminine skirts. It’s all about balance,” she continues. “I’ve been wearing their jewellery for years, so it feels very full circle to be a part of this campaign. What I put on my body represents me and who I am. Individuality and authenticity when it comes to jewellery is paramount.”

 

 

 

 

 

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One of the most popular styles in question is unsurprisingly the brand’s beloved Charlotte Bold Hoops—a chunky gold vermeil design complete with chic detailing. These hoops, which you can shop below, have also found fans in Lorde, Gracie Abrams and Kate Hudson.

SHOP NOW: Charlotte Bold Hoops, $148 from Mejuri

Most recently, Taylor Swift was spotted wearing the brand’s Heirloom Ring in Garnet, a style also sported by Bella Hadid. “There’s this amazing video of Bella Hadid on a motorcycle blowing bubblegum and our Heirloom Ring in Garnet is front and centre—I love how playful it is; she’s wearing our piece in an everyday moment,” says the founder. Swift chose to wear the style while supporting boyfriend Travis Kelce at the Kansas City Chiefs’ winning game in Baltimore on January 28.

SHOP NOW: Heirloom Ring, $948 from Mejuri

Similarly, Hailey Bieber wore the Charlotte Bold Hoops to Coachella, Olivia Rodrigo opted for the Charlotte Ring in silver, and Kylie Jenner took to Instagram wearing the brand’s Leo Zodiac Pendant Necklace. 

SHOP NOW: Zodiac Pendant Necklace, $198 from Mejuri

The mass appeal of these styles comes as no surprise to founder Noura Sakkijha, who confirms that Mejuri’s best-sellers stem from the brand’s extensive range of hoop earrings—of which there are 60 different iterations—and its statement-making Charlotte cake-inspired collection. 

“Our jewellery is created to empower everyone to be their most confident selves and celebrate moments, big or small. Our community—including celebrities—sense this when they shop with us,” Sakkijha tells Vogue. “We are so proud to see so many key opinion leaders embracing and wearing Mejuri in their own way.” 

While Sakkijha is well aware of the impact that Mejuri’s celebrity following has had on its growth, she also credits the brand’s accessibility to its overall success. “I personally love to see celebrities wearing items that are more relatable to the general public. Celebrities have been mixing statement pieces with everyday pieces from the red-carpet to the sidewalk, [and it’s] wonderfully democratic.”

When Billie Eilish made headlines wearing the brand’s Essential Pearl Earrings, Sakkijha says that for many, the idea of owning pearls finally felt within reach. This thought also speaks to the popularity of the brand’s minimalist Organic Pearl Hoops, which have been worn by the likes of Bella Hadid, Sofia Richie and Oprah.

SHOP NOW: Organic Pearl Hoops, $128 from Mejuri

Despite its A-list appeal, Mejuri prides itself on being an affordable fine jewellery label that allows all women to elevate every moment of their lives. Sustainability has also proven front of mind for the brand, which is currently working with the Responsible Jewellery Council to attain 100 per cent traceability across its supply chain. 

Affordable, sustainable and It girl-approved? It’s no wonder Mejuri has made waves. Find more best-selling styles below.

SHOP NOW: Bold Huggie Hoops, $278 from Mejuri

SHOP NOW: Boyfriend Bold Bracelet, $248 from Mejuri

SHOP NOW: Bold Pearl Drop Earrings, $148 from Mejuri

SHOP NOW: Chunky Medium Hoops, $128 from Mejuri

SHOP NOW: Boyfriend Bold Chain Necklace, $448 from Mejuri

Originally published as The affordable jewellery label your favourite stars can’t stop wearing