Jenny McCarthy, 50, and Carmen Electra, 51, show off underboob in tiny bikinis for raunchy Skims ad

Carmen Electra, 51, and Jenny McCarthy, 50, have paired up with Kim Kardashian’s brand Skims for a racy photo shoot.

Jenny McCarthy and Carmen Electra were the stars of the most recent Skims ad. Picture: Instagram/@vijatm

Carmen Electra and Jenny McCarthy have paired up with Kim Kardashian’s brand Skims for a sexy photo shoot.

McCarthy, 50, and Electra, 51, were the stars of the shapewear brand’s most recent marketing campaign, The Sun reports.

Electra posted a video of her in Skims on her Instagram to promote Kardashian’s new swimwear.

They were both wearing matching tiny black string bikinis that showed off their toned bodies and underboob.

The superstars were standing in front of a red tile wall and a bright red car.

Each of them was armed with a sudsy red sponge as they pretended to wash the car, but focused on washing themselves.

At one point, McCarthy was on the ground scrubbing the floor while Electra washed the car behind her.

They both seductively looked into the camera.

McCarthy shared the snaps online and added: “I couldn’t be more excited to be a part of Skims’ latest campaign.

“The energy on set was incredible, especially shooting alongside Carmen, who looks amazing!”

“It felt like we were back in the ‘90s, and years later we’re still having fun!”

Electra captioned her post: “It’s a wet hot summer in @SKIMS Swim with me and @jennymccarthy #SKIMS.”

The pair have known each other for years after finding fame with MTV and Playboy modelling in the 1990s.

Electra also starred on popular show Baywatch in the late 1980s.

Who’s the target audience?

However, the Kardashians’ critics on Reddit saw the ad and were immediately confused by the marketing decisions that were made.

One said, “Uhhh are they marketing for men to buy these? This isn’t it.”

“This looks very dated even though it’s a new ad,” wrote someone else.

A third added, “It’s very 98-05 era and in the worst ways. Those were my teenage years being bullied into thinking I have to look like this to be sexy.

“Super gross and misogynistic, especially today in 2023 with the internet being so accessible, there’s no reason for so much ignorance to think this is OK.”

Another commented, “So are they pivoting away from shapewear? Because this is being marketed like it’s lingerie in a men’s magazine.”

Dated taste

Meanwhile, Kim Kardashian recently attended a Fourth of July party in a custom diamond belly chain, and fans thought the look was dated.

The party in the Hamptons was hosted by billionaire Michael Rubin, 50, who is the CEO of Fanatics, a company that produces sports memorabilia.

Kardashian was wearing a white crop top and maxi skirt with mesh panels all over the outfit. She was also wearing a custom-made 17-carat belt with pear-shaped diamonds around her waist.

The chain was made by Messika Jewelry, a high-fashion brand that was founded in 2005.

Critics on a Kardashian Reddit forum called out the Hulu star for her seemingly outdated accessory.

One user said, “Are belly chains still a thing, or?”

Another wrote, “Who wears a belly chain in 2023.”

This article originally appeared in The Sun and has been reproduced with permission

Originally published as Jenny McCarthy, 50, and Carmen Electra, 51, show off underboob in tiny bikinis for raunchy Skims ad