Abbie Chatfield celebrates launch of tbh Skincare at Coles

The Aussie media personality put on a radiant display while celebrating a local skincare brand’s major new deal with Coles.

Abbie Chatfield put on a radiant display while celebrating a local skincare brand’s major new deal with Coles.

“Miracle” spot treatment tbh Skincare – launched by Sydney woman Rachael Wilde alongside her mum in March 2020 to target acne-prone skin – this week landed on shelves in every one of the supermarket giant’s stores across the country.

Chatfield, who has long been a supporter of the brand, co-hosted a lunch with Wilde in Bondi on Wednesday.

Aussie media personality Abbie Chatfield. Picture: Supplied

The media personality sparked a frenzy among her social media followers with her outfit – a $748 pale pink and red floral set by Aussie designer Oroton.

She paired the crop top and skirt with a pair of red floral appliqued heels.

Chatfield sparked a social media frenzy in the Oroton set. Picture: Supplied

Chatfield and tbh Skincare co-founder Rachael Wilde. Picture: Supplied

Dozens took to the comments of Chatfield’s post from the event, remarking on how “gorgeous” she looked in the seasonally-appropriate attire.

“Obsessed with all of this,” one wrote.

“So gorgeous Abbie!” another commented.

While a third declared the set “a perfect outfit”.

Ms Wilde this week celebrated her brand launching into all 857 Coles stores nationwide. Picture: Supplied

tbh Skincare’s arrival in Coles is its biggest retailer launch to date, after securing Priceline as a stockist in March this year.

“Twelve months ago I was still doing all of the customer service for the brand,” Ms Wilde said.

“I really feel like with this launch into Coles, we are doing what we came here to do – and that was to make our products as accessible as possible so that we could get it into the hands of people that needed it most.

“We never set out to fix or get rid of acne or breakouts, but simply [to] provide solutions.

“Our biggest mission is breaking the stigma around acne and allowing people access to products but also resources as we know it can take a mental toll on so many.

“When I set out to start skincare it was never to create a miracle product but to help people as I couldn’t find anything myself.”

Its products have proved very effective in clearing troublesome skin. Picture: Supplied

Ms Wilde told news.com.au’s The Beauty Diary earlier this week that “if you had told 23-year-old me when I founded the brand that we would be stocked in a major grocery retailer in Australia I would have thought you were joking”.

“When we were approached by Coles earlier this year I nearly fell off my chair. It has already been such a huge year for tbh, with the expansion into retail and our team growing from just three to now 18 people … we really have just been trying to keep up with the demand.”

The entire tbh Skincare collection will be available to purchase in all 857 Coles locations, including the $29.95 “antibacterial cleanser” and the cult “acne hack spot treatment”, $29.95 – as well as brand’s popular moisturiser, SPF and pimple patches.

“With all of the SKUs going into store, it is the biggest beauty launch in Coles of this year. Pinch me,” Ms Wilde said.

Chatfield credited the brand for 'fixing my bad skin' Picture: Supplied

The brand has amassed a string of high-profile fans, including Chatfield, former Miss Universe winner Olivia Molly Rogers, and ex-reality star Keira Maguire.

Chatfield started using the product in 2020, crediting the acne treatment for “fixing my skin”.

“We are so grateful to have crossed paths with Abbie when we did, and will be forever grateful of her support for the company since our very early days,” Ms Wilde said.

“Abbie trialled our hero acne hack spot treatment about 3 months after it launched in 2020, and has since been a long time supporter of the brand.

“For a small business like ours was back then, something like this can have such a huge impact.”

Originally published as Abbie Chatfield celebrates launch of tbh Skincare at Coles