‘That’s not her!’ Kelly Osbourne is barely recognisable with dramatic new look

This star unveiled a dramatic new look in London, and social media has lit up with comments about how truly unrecognisable she is.

Kelly Osbourne has unveiled a dramatic new look that has left fans in awe.

The 41-year-old singer and TV personality stepped out in London on Tuesday for the launch of Juliet Sear’s new signature bakeware collection at Fortnum & Mason, where her slender frame and retro transformation instantly drew attention.

Osbourne’s look featured a dramatic bouffant hairstyle, a sleek grey jumpsuit, a gold necklace honouring her late father Ozzy, and a bold red lip.

Kelly Osbourne debuts her dramatic new look at the launch of Juliet Sear’s new bakeware collection. Picture: Brett Cove/Shutterstock

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Two days before the event, Kelly soft launched her new ‘do in a video shared on Instagram, where she is seen reading a snippet of a book titled The Dog With No Fur.

Needless to say, fans did a double take, barely recognising the star at first glance.

“If I didn’t see her name I never would’ve known that was Kelly Osbourne. What the actual F?” one fan commented on the post.

“Whuuuuuuuut … this CAN NOT be Kelly??” another shocked fan echoed.

Another fan insisted: “No way is that Kelly!!!! Oh no …”

And some people compared her look to Joan Rivers, her mum Sharon, another in their 70s and even an “80s televangelist’s wife.”

The star was barely recognisable with her new hairdo. Picture: Brett Cove/Shutterstock

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The book she was reading in the clip is ironically about kindness and acceptance.

Some fans did take a moment to remind others online of the recent heartbreak the Osbourne family has endured with the passing of patriarch and Black Sabbath rocker Ozzy in July this year.

Osbourne (at left) showed off her new look in this recent video posted to social media.

The world came to love the boisterous, foul-mouthed daughter of Ozzy when reality TV series The Osbournes hit our screens in 2005.

Since then, the rocker has undergone numerous transformations – including dramatic changes to her hairstyle and colour over the years.

Here with her late father Ozzy, Kelly shows off just one of her many bold hairstyles. Picture: Emma McIntyre/Getty Images

Another different look by Kelly. Picture: Frazer Harrison/Getty Images

But her most recent change has many voicing their concerns.

Earlier this month, fans commented on how drawn and gaunt the star appeared to look at an event honouring her dad in his hometown Birmingham.

A video of her accepting her father’s posthumous honour circulated on social media shortly after where fans were quick to jump in with their thoughts on how different the star mum looks.

Despite many comments from fans suggesting Kelly has “gone too far” with her recent weight loss and suggesting she has become somewhat obsessed with medical weight loss, the star has insisted her slender new look is thanks to eating healthier.

“I know everybody thinks I took Ozempic. I did not take Ozempic. I don’t know where that came from. My mum took Ozempic,” she told Extra.

“I had gestational diabetes, and I had to lose the weight that I had gained during pregnancy, otherwise I was at a higher risk of actually getting diabetes, which I did not want.

“I cut out sugar and carbohydrates and I rapidly lost weight.”

Originally published as ‘That’s not her!’ Kelly Osbourne is barely recognisable with dramatic new look